Location: Worcester,MA, USA
The Business Development Representative
One Care is responsible for prospecting, qualifying and generating new sales accounts and leads to support the One Care product. One Care sales and lead nurturing are new capabilities for the organization and require a dedicated focus toward designing lead nurturing workflows, and building relationships that will both support growth 2024-2025 and ensure an effective 2025 AEP for 1/1/26 enrollment. The Business Development Rep – One Care will be a sales-oriented partner to help drive results from initial lead generation initiatives. This individual will also be a highly motivated, self-starter able to identify and develop new business prospects from multiple sources, including providers, community-based organizations, housing, etc. Role will support preparations for the full launch of a One Care sales team in Q4 2025. Community engagement team efforts will continue in parallel and will work collaboratively with the new resource to maximize self-selection growth and retention. Note that progress will be monitored to determine ROI of One Care BDM position and future sales work, ensuring go forward resourcing is driving product margin and membership goals.
Establishes and cultivates strategic business relationships with key sales and market influencers, potential new customers, and related community institutions. Creates and presents information to providers, business advocacies and potential eligibles. The BDR works closely with internal and external constituencies to translate business development concepts into specific initiatives, marketing/outreach projects, and lead generation activities. Assists in market strategy and planning. Expert in company products and programs.
These activities include, but are not limited to:
· Develops innovative approaches to infiltrate the market. Contributes to the development of a viable sales plan for the assigned territory that ultimately drives lead generation on a monthly basis
· Serves as a subject matter expert on Tufts Health Plan, One Care and maintains all current product certifications and appropriate licensure
· Driven and enthusiastic, comfortable working with executives as well as line staff
· Responsible for developing “Partner-based relationships” with community business organizations and provider groups throughout the state. All groups must be contacted on a regular basis. Training of office staff on the promotion of One Care is essential. Must identify joint opportunities to impact the community.
· Participates in planning and implementation of outreach strategies and programs in conjunction with Field Sales and Community Engagement teams
· Manage all activities and events within budget.
· Conducts presentations, sales activities and other informational events in accordance with current approved communication and marketing programs and CMS and State regulations
· Participate in selected committees and project teams.
· Responsible for keeping up with all administrative requirements including a territory business plan, weekly activity plans and results reports, expense reports, attending team and organization meetings.
· Represents Point32Health in a manner consistent with stated company values.
· Strictly adheres to company and departmental policies and procedures and regulatory agency guidelines, including CMS MIPPA regulations.
· Performs other duties as necessary and assigned.
EDUCATION: (Minimum educations & certifications required)
Bachelor's degree preferred
EXPERIENCE: (Years of experience)
Minimum of four-six years of managed Medicare, Managed Long Term Care and/or Medicaid sales, or health insurance sales required.
Minimum of two years of Sales, outreach, and/or community relationship within a managed care environment required. Minimum of two years' experience in a high volume sales environment preferred.
· Experience developing market research information and market strategies for Sales team
· Experience developing relationships with Community Base Organizations, Faith Based Organizations, Providers, etc.
· Prior community outreach and advocacy experience
· Working knowledge of elderly services and programming
· Experience with Government Programs, Medicare and Medicaid, preferred.
· Excellent presentation skills with the ability to speak to groups of all sizes.
· Excellent customer service skills
· Experience marketing to a culturally diverse target population required.
· Excellent verbal and written communication skills required.
· Strong analytic skills including knowledge of SWOT, (Strength, Weaknesses, Opportunities and Threats) Gap and Competitive analysis required.
· Deep knowledge and understanding of relevant regulations required.
· Strong organizational skills required.
· Specific language?
SKILL REQUIREMENTS: (Include interpersonal skills)
Self-Confidence, Sales Planning, Orienting Employees.
Proficient in Microsoft Word, Excel and Power Point
High degree of planning and problem solving required. Good analytical skills. Well-organized with degree of initiative and judgment requirement to successfully fulfill all job functions of this multi-faceted position. Must be able to work independently and as a team member. Requires ability to interact professionally and effectively with management, internal staff and external customers
Commitment to Diversity, Equity & Inclusion
Point32Health is committed to making diversity, equity, and inclusion part of everything we do—from product design to the workforce driving that innovation. Our DEI strategy is deeply connected to our core values and will evolve as the changing nature of work shifts. Programming, events, and an inclusion infrastructure play a role in how we spread cultural awareness, train people leaders on engaging with their teams and provide parameters on how to recruit and retain talented and dynamic talent. We welcome all applicants and qualified individuals, who will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Who We Are
Point32Health is a leading health and wellbeing organization, delivering an ever-better personalized health care experience to everyone in our communities. At Point32Health, we are building on the quality, nonprofit heritage of our founding organizations, Tufts Health Plan and Harvard Pilgrim Health Care, where we leverage our experience and expertise to help people find their version of healthier living through a broad range of health plans and tools that make navigating health and wellbeing easier.
We enjoy the important work we do every day in service to our members, partners, colleagues and communities.
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This job has been posted by Ignyte AI on behalf of Point32Health. Ignyte AI is committed to the fundamental principle of equal opportunity and equal treatment for every prospective and current employee. It is the policy of Ignyte AI not to discriminate based on race, color, national or ethnic origin, ancestry, age, religion, creed, disability, sex and gender, sexual orientation, gender identity and/or expression, military or veteran status, or any other characteristic protected under applicable federal, state or local law.
Req ID: R8275