Location: New York,NY, USA
JOB SUMMARY
The Campaign Manager, Performance Media is member of the Performance Media team, and is primarily responsible for supporting the day-to-day execution and operations of paid media campaigns across programmatic display, Facebook, Twitter, YouTube, SEM, and other biddable media platforms.
Education and Experience
* 4 year degree from an accredited university in marketing, advertising, communications, business, or related field, and 1-2 years relevant experience
* Experience building and optimizing paid media campaigns
* Foundational knowledge of SEM, Programmatic Display, Video, or Paid Social and optimization tactics
* Familiarity with bid management platforms (Search Ads 360, Display and Video 360, Facebook Business Manager, Twitter Ads, Google Ads, etc.) preferred
* Baseball and sports enthusiast preferred
Essential Functions
* Serves as the relationship owner and primary point of contact for an assigned set of Clubs to provide day-to-day support, facilitate calls, and address questions; the assigned set of Clubs will be fewer/less complex than that of the Sr. Campaign Manager
* Supports day-to-day execution of paid media campaigns across multiple channels (SEM, Programmatic Display, Paid Social, Video, Audio)
* Executes test and learn approach to build, optimize, and report on paid media campaigns
* Provides media strategy inputs and recommendations to designated Clubs and Assignments, leveraging the support and guidance from Senior Campaign Managers and Club Manager for support and guidance
* Identifies and leverages relevant growth audiences on a campaign-by-campaign basis
* Learns and utilizes internal systems and other biddable media platforms
* Monitors competitive landscape and industry trends
* Supports additional projects as assigned
Supporting the Needs of Stakeholders
* Executes against project plans to ensure timely and accurate completion of assigned tasks
* Collaborates with manager and stakeholders to support business needs
* Generates and provides timely and accurate updates in the form of reports, presentations, etc.
* Communicates in a clear and concise manner that is easy to understand
Per the NYC pay transparency law, the hiring range for this position is $65,000 - $75,000.
Why MLB?
Major League Baseball (MLB) is the most historic of the major professional sports leagues in the United States and Canada. Employees love working at MLB because of the culture of opportunity, collaboration, and professionalism. The professionals who are most successful at MLB take initiative, know how to identify and solve problems, put the team first, and work collaboratively. For those who are ready to join the Major Leagues of their careers, MLB takes the same approach as they do with their players: striving to empower their own workforce athletes to be at their best by engineering experiences that put employees in the best position to succeed. Major League Baseball is looking for candidates who are ready to step up to the plate and continue transforming America's pastime to best serve its fans for decades to come.
MLB's vision is to be the global sport of choice for youth to play, fans of all backgrounds to enjoy and a desired destination for employment.
With a belief that the journey to growth and greatness is ongoing, MLB gives employees the opportunity to continue learning and honing their skills with programs such as: tuition reimbursement; mentorship programs; lunch and learns; online course subscriptions; paid industry certifications; business resource groups; and more.
MLB provides its employees with exceptional medical, dental, and vision coverage. Premiums are 100% employer covered to help employees focus on being their best!
Are you ready to Step Up to the Plate? Apply below!
If you are interested in joining our team and require a reasonable accommodation to assist with any part of the application and/or interview process, please contact us by email at: ...@mlb.com