Location: all cities,PA, USA
Social Media & Graphic Design Coordinator
Full-Time Administrator (Level 14)
Salary Range: $52,000 - $59,000 (Annual salary is commensurate with experience)
FLSA Status: Exempt
Position Reports to Director of Strategic Communications
This position will be open until filled.
Basic Purpose:
Reporting to the Director of Strategic Communications, the Social Media & Graphic Design Coordinator supports Montgomery County Community College's Strategic Marketing & Communication goals by creating compelling digital storytelling and visual content. This role will help to elevate Montco's brand and mission, increasing awareness, expanding audiences and engagement, driving website traffic and fostering community through impactful, creative content.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
* Plans, develops and creates engaging social media content using photography, videography and graphic design that aligns with the College's goals and Strategic Marketing & Communications editorial calendar.
* Reviews and assesses audience engagement, trends and analytics to optimize content for greater reach, impact and performance.
* Continuously monitors all social media channels for comments, inquiries and feedback, responding promptly and reporting any critical issues to the Director of Strategic Communications.
* Assists with overseeing and supporting College-affiliated social media accounts managed by various departments, student clubs and employees, ensuring they align with brand standards and the College's mission and strategic goals.
* Creates visual concepts and designs for digital and print marketing collateral, including flyers, posters, event signage, evites, programs and other branded deliverables.
* Designs and implements monthly e-newsletters and other email communications, assisting with content, images, tracking analytics to optimize performance and reach.
* Manages, organizes and tags the College's photo and video assets in online library, ensuring easy access and consistent usage across communications.
* Contributes to content development and provides writing and proofreading support
* Assists with posting articles, press releases and calendar events to the website and other platforms and with posting events on media calendars
* Post events and messages to the digital marquees and Montco Connect (internal College communication system)
* Other duties as assigned
ESSENTIAL KNOWLEDGE & SKILLS
Education/Training/Work Experience:
* Minimum of a bachelor's degree in Digital Marketing, Graphic Design, Communications or similar field required
* At least two-three years of experience of social media management and graphic design, ideally within higher education
* In-depth knowledge of social media trends, audiences and platforms for the higher education sector
* Ability to handle confidential and sensitive information with discretion, maintaining privacy and integrity
* Graphic design skills and experience with Adobe Creative Suite, including Photoshop, and Canva or similar tools
* Proficiency with Microsoft Office suite including Excel, Word, PowerPoint, as well as SEO tools
* Experience with HTML for web publishing and email marketing
* Knowledge of Sprout Social or similar social media management tool
* Maintains high standards for quality and accuracy in all deliverables
Specialized Knowledge & Skills:
* Strong writing skills for a variety of platforms, including web and social media content, video editing and storytelling
* Strong verbal communication and interpersonal skills
* Motivated self-starter with the ability to take initiative and engage people in digital projects for the College
* Ability to work well in a team environment on multiple concurrent projects, prioritizing tasks and meeting deadlines while paying close attention to details
* Flexibility to work evenings and weekends for event coverage as required
* Up-to-date knowledge of emerging trends in social media and digital marketing
Montgomery County Community College is committed to assuring equal opportunity to all persons and does not discriminate on the basis of race, color, religion, religious creed, sex (including pregnancy), ancestry, national origin, age (40 or older), affectional or sexual orientation, genetic information, gender identity, gender presentation, veteran's status, marital status or disability in its educational programs, activities, or employment practices as required by Title IX of the Educational Amendment of 1972, section 504 of the Rehabilitation Act of 1973, and other applicable statutes.
Inquiries concerning Title IX relating to equal opportunity on the basis of sex should be referred to: Title IX Coordinator, Mikiba W. Morehead, Ed.D., TNG, LLC, at ...@mc3.edu.
All other equal opportunity inquiries, including those based upon disability, should be referred to: The Director of Equity, Diversity & Belonging, at ...@mc3.edu or 215-###-####.