Company Description Our client is a prominent, well-funded automotive restomod specialist based in Florida , recognized for blending classic car restoration with modern technology and luxury enhancements. Supported by a well-rounded corporate C-suite, our client is positioned as a leader in the industry, continually expanding and innovating within the luxury automotive market . Their commitment to quality, craftsmanship, and customer satisfaction has earned them a distinguished reputation among luxury car enthusiasts and collectors.
Objective of the Role The Chief Marketing Officer will spearhead the development and execution of a comprehensive marketing and sales strategy designed to drive brand growth and sales performance. This role aims to achieve a sales target of 120 units annually by creating high-quality leads and nurturing them through robust sales processes. The ideal candidate will blend strategic marketing initiatives with hands-on sales tactics, ensuring a seamless integration of both functions to foster a culture of accountability and performance.
Ideal Profile The ideal candidate will have a proven track record in luxury custom businesses, particularly within high-end automotive (luxury cars, track cars, overland rigs, luxury RVs), yacht, private jet, or luxury architecture sectors. They should demonstrate a deep understanding of luxury brand management, sales strategies, and lead generation. The candidate must be driven by results, thrive on accountability, and possess the ability to create and implement KPI-driven programs. They should have experience developing and coaching high-performing teams and establishing strong industry relationships. This is an on-site position in Orlando, FL
Responsibilities - Develop and deploy a luxury brand strategy that generates high-quality leads converting to a minimum of 10 sales per month across the product mix.
- Create and execute a marketing strategy that achieves 120 sales per year within a budget of 2.5% of revenue.
- Recruit and develop an internal marketing team based on site, while remaining open to alternative approaches that could enhance effectiveness.
- Implement robust sales processes to ensure all leads are nurtured and maintain communication at all stages, even when dormant.
- Develop and manage KPI-driven software programs to track lead and sale performance in both marketing and sales.
- Foster a culture of performance and accountability through the establishment of clear KPIs for both sales and marketing teams.
- Build and maintain strong relationships with press and luxury brand ambassadors.
- Recruit, retain, coach and develop a world-class sales and marketing team.
- Develop long-term collaboration strategies with like-minded luxury brands.
- Regularly communicate performance metrics and insights to the C-suite.
- Maintain a sales-focused approach, ensuring marketing strategies are directly linked to tangible sales outcomes.
Requirements - Bachelor's degree in Marketing, Business Administration, or a related field. An MBA is preferred.
- Minimum of 10 years of experience in sales and marketing roles, with at least 5 years in a leadership position within a luxury brand or custom business.
- Proven experience in luxury automotive, yacht, private jet, or luxury architecture sectors.
- Demonstrated success in developing and executing effective marketing and sales strategies.
- Strong understanding of luxury brand management and lead generation.
- Excellent leadership and team-building skills.
- Proficiency in KPI-driven software programs and CRM systems.
- Exceptional communication and relationship-building skills.
- Highly results-oriented with a strong focus on accountability and performance.
- Ability to thrive in a fast-paced, dynamic environment.