Location: Charlotte,NC, USA
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**Regular or Temporary:**
Regular
**Language Fluency:** English (Required)
**Work Shift:**
1st shift (United States of America)
**Please review the following job description:**
Serve as the primary Marketing leader to multiple consumer bank businesses with sales teams requiring tools to grow their books of business. Develop and execute marketing programs and ensure alignment of all strategies to the Truist Purpose and Brand. This leader will possess analytical problem-solving abilities and will demonstrate the ability to be a self-starter who can effectively manage and deliver both large and small projects. They will be a critical-thinker and strategically ensure attention is being given to the most pressing opportunities. They will also possess strong leadership and collaboration skills, working cross functionally across key stakeholders to drive alignment and deliver results.
**ESSENTIAL DUTIES AND RESPONSIBILITIES**
Following is a summary of the essential functions for this job. Other duties may be performed, both major and minor, which are not mentioned below. Specific activities may change from time to time.
+ Develop and implement comprehensive marketing strategies to drive consideration of the company's value proposition - delivered by sales teams to referral sources and to consumer books of business
+ Engage with Enterprise Marketing Product Strategists to proactively plan for product or service changes that impact sales materials or client experience
+ Partner with both internal stakeholders and external agencies to deliver programs across multiple platforms
+ Focus on operational scalability of current programs across the enterprise
+ Passion for team and talent management. Develop departmental plans, with a focus on production and/or organizational priorities.
+ Understand sales support efforts managed by other Marketing partners to create and report proactive updates and results holistically to various businesses
+ Adhere to business policies and plans and consult on technical, operational, risk management, business, and organizational challenges.
+ Manage teams of marketers directly and indirectly aligned to a specific business or segment.
+ Provide leadership to managers and/or professional-level contributors and/or large-scale programs.
**QUALIFICATIONS**
**Required Qualifications:**
The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
1. Bachelor's degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training
2. Ten years of related experience or an equivalent combination of education and experience, managing teams
3. Consumer/Commercial/Corporate/Wealth banking product and/or segment marketing experience
4. Demonstrated contribution to marketing strategy development to solve complex and/or unique operational problems
5. Sound and comprehensive understanding of business and organizational strategies and processes
7. Deep understanding of clients using research and analytics to ensure marketing success
8. Ability to lead large projects of significant complexity and notable risk exposure
9. Strong relationship building skills, with the ability to influence others at senior levels to adopt a new perspective
10. Knowledge of the industry's competitive landscape and an understanding of the market and regulatory factors that shape the industry
11. Team leadership experience
12. Strong presentation skills and communication skills
**Preferred Qualifications:**
1. MBA or Master's degree in related field
2. Fifteen years of experience or an equivalent combination of education and work experience
**OTHER JOB REQUIREMENTS / WORKING CONDITIONS**
**Sitting**
Constantly (More than 50% of the time)
**Standing**
Frequently (25% - 50% of the time)
**Walking**
Frequently (25% - 50% of the time)
**Bending**
Occasionally (Less than 25% of the time)
**Lifting**
Up to 25 lbs.
**Visual / Audio / Speaking**
Able to access and interpret client information received from the computer and able to hear and speak with individuals in person and on the phone.
**Manual Dexterity / Keyboarding**
Able to work standard office equipment, including PC keyboard and mouse, copy/fax machines, and printers.
**Availability**
Able to work all hours scheduled, including overtime as directed by manager/supervisor and required by business need.
**Travel**
Up to 25%
**General Description of Available Benefits for Eligible Employees of Truist Financial Corporation:** All regular teammates (not temporary or contingent workers) working 20 hours or more per week are eligible for benefits, though eligibility for specific benefits may be determined by the division of Truist offering the position. Truist offers medical, dental, vision, life insurance, disability, accidental death and dismemberment, tax-preferred savings accounts, and a 401k plan to teammates. Teammates also receive no less than 10 days of vacation (prorated based on date of hire and by full-time or part-time status) during their first year of employment, along with 10 sick days (also prorated), and paid holidays. For more details on Truist's generous benefit plans, please visit our Benefits site (
. Depending on the position and division, this job may also be eligible for Truist's defined benefit pension plan, restricted stock units, and/or a deferred compensation plan. As you advance through the hiring process, you will also learn more about the specific benefits available for any non-temporary position for which you apply, based on full-time or part-time status, position, and division of work.
**_Truist supports a diverse workforce and is an Equal Opportunity Employer that does not discriminate against individuals on the basis of race, gender, color, religion, citizenship or national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Truist is a Drug Free Workplace._**
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