Position Overview: Responsible for assisting Hospice Director in planning the Marketing of the Lake Martin Hospice and in the Admission of patients to the program; will maintain a positive public contact in the community; will expand referral source to positively impact Lake Martin Hospice's census. Qualifications:
High School diploma or equivalent Registered Nurse Would prefer certification in hospice and palliative care Would prefer at least 1 - 3 years' experience in Hospice or 2 - 4 year marketing degree and/or equivalent combination of education and experience. Must possess strong communication and presentation skills. ESSENTIAL JOB DUTIES AND RESPONSIBLITIES: To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- All Lake Martin Hospice standards for marketing and admissions are met.
- Interviews prospective residents and records information to ascertain needs and qualifications are met.
- Maintains detailed customer database in order to stay in close contact with potential Lake Martin Hospice referrals.
- Maintains close contacts with physicians' offices/hospitals/ALF/NH and other referral sources for potential Hospice referrals as needed.
- Work closely with your supervisor to establish new referral sources on a weekly basis.
- Establish strategic marketing plans to guide efforts in achieving Lake Martin Hospice census's objectives.
- Ensure effective control of marketing results and takes corrective action to guarantee that achievement of marketing objectives falls within designated guidelines.
- Effectively educates medical community regarding Lake Martin Hospice guidelines to gain appropriate referrals.
- Manages marketing operating budget to assure spending is at or below budgetary guidelines.
- Plans and oversees (with supervisors' approval) advertising and promotional activities including print, online, electronic, media, and direct mail.
- Establishes and maintains a consistent Lake Martin Hospice image throughout the community and with promotional materials and special events held or sponsored by the Lake Martin Hospice.
- Oversees and evaluates marketing through research and adjusts marketing strategy to meet a changing market and competitive conditions. Monitors competitive services and marketing activities of other competitors in the area to assure the Lake Martin Hospice remains competitive in the community.
- Establishes and maintains relationships with industry influencers and key community and strategic partners. Serves as a liaison with outside agencies/referral sources to create goodwill for the Lake Martin Hospice and educate those outside agencies referral sources on Lake Martin Hospice's services.
- Maintains confidentiality of all patients' health information.
- Other duties as assigned and which may relate to field work in the care of Lake Martin Hospice patient's, comfort, and happiness as assigned by your supervisor.
- Follow up on all referrals, admitting the referral as appropriate.If unable to admit, provide appropriate documentation and give referral to be entered into the system as a non-admit.
- Performs other duties as assigned by the Administrator.
- Represents a caring, friendly and professional attitude to the patient/family or public that he/she has contact with.
- Follows established hospital policies and infection control program.
- Assumes responsibility for self-improvement by attendance at in-service classes, staff meetings and education related to personal growth and departmental needs.
- Participates in the on call rotation of the nursing staff and assists with day to day nursing activities as needed
MINIMUM KNOWLEDGE, SKILLS AND ABILITIES:
- Ability to communicate and understand and carry out detailed oral and written instructions.
- Must be organized and detail oriented.
- Ability to walk and stand frequently.
- Interpersonal skills required to instruct patients and their families, as well as, professional interaction with a variety of hospital personnel.
- Knowledge of patient rights and responsibilities.
- Knowledge of Company's services and availability.
- Knowledge of hospital policies and procedures, fire, safety, disaster plans and infection control policies.
WORKING CONDITIONS:
- May be exposed to all types of weather, including inclement weather, rain, etc
- Frequent telephone activity.
- Work requires standing and walking frequently.
- Work requires traveling throughout the county and surrounding counties for marketing purposes.
- Work may require listening and/or speaking with individuals and groups.
- Work is of medium physical demand, frequently requiring bending, lifting, stooping, stretching and walking (frequently means up to 75% of the time)
- Work requires hearing ability and visual acuity.
- Subject to a fast paced, high stressed routine.
- Possible bio-hazard exposure to communicable diseases.
- Minimal exposure to infectious disease while performing job related tasks.
- Minimal exposure to radiation while performing job related tasks.
- Frequently assigned to changing priorities.
- Normal patient care environment with little exposure to excessive noise, dust or temperature.
- May be subject to verbal abuse by patients and family.
- Personal protective equipment is provided by the hospital and available for protection of personnel.