Location: Pittsburgh,PA, USA
Position Summary:
The Consumer Engagement Manager (CEM) is responsible for the management and execution of Monster Energy's brand portfolio sampling and local marketing initiatives within a defined market. This role reports to the Regional Field Manager and is accountable for growing brand awareness and consumer loyalty. The CEM manages a schedule of part time Ambassadors and a Sr. Ambassador (not applicable in all geographies). The CEM's time is split between administrative responsibilities that include scheduling and recaps, as well as in- market coaching, merchandising, and sampling support with Ambassadors. CEM's should be spending 50%-70% of their time in the market in the field with their teams. In addition to sampling support for all major national & local events the CEM will need to cultivate additional local market sampling opportunities.
The CEM will also contribute to the local Marketing Plan . This input will help mold & shape the greater local Marketing plan spearheaded by the Field Marketing Manager.
Essential Job Functions:
Consumer Engagement Managers will have several Roles and Responsibilities including, but not limited to the following:
* Collaborates with Monster, Ultra, Rehab & Teas, Java, Reign, Reign Storm, Bang, other MEC Brand Managers, local sales team, and Field Marketing Managers (FMM) to
customize and execute events/programs aligned with the brands' sampling platforms
* Provides consistent direction, coaching, and communication to maintain brand accuracy in the Monster brand experiences and sampling
* Recruit, hire, train, and manage part time Ambassadors
* Research, secure, and manage execution of local events and partnerships
* Plan and manage all aspects of the event planning process: pre, during, and post duties including: personnel, product delivery/distribution, transportation, supplies,
contracts, insurance, permits
* Increase market knowledge and identify various groups and organizations with the targeted demographic in which to partner
* Diligently prepares ambassadors for superior customer interactions and flawless event executions
* Leads direction of and oversees brand accuracy in event and partnership execution
* Actively participates in all regional events with ambassadors
* Execute strategic directions and manage the goals for the assigned region/market
* Adhere to deadlines for administrative tasks including, but not limited to, reporting and recapping data for the region
* Assists in the planning and drives the execution of marketing events and programs
* Respond in a timely manner to Director and Regional Field Manager
* Manage payroll and timesheets
* Maintaining company assets (Storage Facilities, Inventory, Vehicles, Equipment)
Position Requirements:
* 2+ years of Event Marketing/Grassroots/Special Event/Promotions and Team Management experience
* Must have a valid Driver's License and clean driving record (as will, at times, drive company provided vehicle)
* Excellent problem-solving skills and critical thinker
* Ability to match your field team to best represent your market
* Professional demeanor and excellent oral communication skills
* Entrepreneurial and adaptable to changing environments
* Strong organizational and time management skills with ability to manage multiple tasks
* Proficient in Word, PowerPoint, Outlook & Excel, in addition to internet usage
* Ability to learn and use new technology that is associated with the job
* Self-Motivated with a can-do attitude
* Ability to travel 50%+ of the year within the assigned region and ability to work on weekends and evenings
* Must be able to lift and/or move up to 40 pounds
* Must be able to pass a background check/drug screening
Base Pay Range - $63,470 - $84,625 (+)