Job Description:
- We are seeking a Brand Strategist to join our Platforms & Devices team who will collaborate across product areas and cross-functional teams to tackle complex challenges, identify market opportunities, and craft impactful brand experiences that resonate with our target consumers.
Responsibilities:
- Conduct in-depth research and analysis to define and understand our target audience segments.
- Develop rich consumer personas that inform product strategy and marketing campaigns.
- Partner with analytics team to define how we track key attributes across Platforms & Devices product areas.
- Collaborate on the development and evolution of brand positioning and visual and verbal identities for our Platforms & Devices products.
- Identify opportunities to create cohesive and engaging narratives that connect our products across platforms and devices.
- Partner with Brand leads to author clear, insightful, and inspiring marketing briefs that guide campaign development.
- Develop comprehensive brand frameworks & architectures that articulate positioning, narrative, and product propositions to drive business objectives and serve as a north star for all marketing and communication efforts.
Experience:
- 8 years of relevant experience.
- Proven experience in brand planning or a related strategic marketing role.
- Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
- Excellent communication and presentation skills with the ability to articulate complex ideas clearly and persuasively.
- A passion for understanding consumer behaviour and market trends.
Skills:
- Brand campaign
- Brand Planning
- Consumer Insight
- Market trends
Education:
- Bachelor's degree or Equivalent Experience
About US Tech Solutions:US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.