Social Content and Lead Generation Marketing Manager (SaaS)
: Job Details :

The Opportunity

We're looking for a Social Content & Lead Generation Marketing Manager to drive our next phase of growth in the B2B SaaS space. With established product-market fit and enterprise clients in fashion, beauty, consumer electronics, and hospitality sectors, we're ready to scale our social media presence and content strategy. This is an opportunity to own our social media storytelling and content programs at a crucial growth stage.

Role Overview

Reporting directly to our co-founder, you'll own our social media strategy and content initiatives across LinkedIn, X, Instagram, and TikTok. This role focuses on creating engaging social content and implementing effective cross-platform campaigns, requiring someone who can blend creative storytelling with data-driven optimization.

Location

• Based in New York (hybrid)
• Remote flexibility within NY/NJ/CT tri-state area
• Occasional travel for industry events and content creation

Key Responsibilities

• Develop and execute a comprehensive social content strategy aligned with our brand and business goals
• Create and manage engaging content across multiple platforms (Website, LinkedIn, X, Instagram, TikTok)
• Design and optimize campaigns for both B2B audiences
• Own our social media content calendar and community management
• Manage content creation including copywriting, short-form video, photography, and graphics
• Track and analyze metrics and engagement data
• Collaborate with sales team to create effective social selling content
• Optimize platform-specific content strategies and performance

What We're Looking For

• 3-5 years of social media marketing experience in B2B SaaS
• Proven track record in creating viral or high-engagement content
• Affinity for marketing in fashion, beauty, or consumer electronics sectors
• Strong understanding of platform-specific best practices and trends
• Expertise in social media analytics and content optimization
• Experience with content creation tools (Canva, video editing software, ai tools)
• Excellence in visual storytelling and copywriting
• Data-driven approach to content strategy
• Understanding of social media advertising

What Success Looks Like

• Increase social media engagement and following across platforms
• Improve brand awareness and sentiment
• Lead generation from social content campaigns
• Build a scalable content creation and distribution process
• Establish thought leadership in our target industries
• Drive organic growth through creative content strategies

About ChatLabs

ChatLabs enables consumer-facing brands to create personalized, social media-inspired experiences that dramatically improve engagement with their digital audience. By intelligently adapting to individual consumer needs, ChatLabs' AI-powered platform helps brands convert social media traffic into meaningful customer relationships.



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