About SonderMind At SonderMind, we believe everyone deserves one personalized, connected, and effective mental health destination to take care of their mental health and well-being at any stage of life. SonderMind care encompasses everything from therapy and medication management to meditation and mindfulness exercises. Our clinicians leverage our digital tools and research to deliver increasingly high-quality care and to develop thriving practices. Combining technology and human connection, SonderMind drives better outcomes through our comprehensive approach. Learn more about SonderMind at sondermind.com or download the mobile app, available on iOS and Android. To follow the latest SonderMind news, get to know our clients, and learn about what it's like to work at SonderMind, you can follow us on Instagram, Linkedin, and Twitter. About the Role We are seeking a strategic and results-oriented Content Lead to drive our comprehensive content strategy across multiple audiences and channels spanning D2C and B2B. As the Content Lead, you will be a critical architect of SonderMind's narrative, creating impactful content that resonates with our clients, providers, health system executives, and strategic partners. We are looking for a creative yet data-driven, articulate, compelling storyteller who thrives in a fast-paced, mission-driven environment. This role requires a rare combination of strategic thinking, exceptional writing skills, and the ability to translate complex mental health concepts into compelling, accessible content. This will be an execution and writing-intensive role, and we are looking for a scrappy self-starter who is highly self-motivated, strategic, and low-ego, who gets high caliber work done with a bias for action. This person will manage one full-time direct report to begin, and will also be responsible for owning and managing the relationships with 5+ creative contractors. This role reports directly to the VP, Head of Marketing. This role will drive the content strategy supporting our direct-to-consumer business (where clients nd us through direct to consumer channels and sign up for SonderMind directly, paying with insurance or self-pay), in addition to our nascent B2B business. Our non-D2C business lines include:
Partnering with health systems, to drive physician referrals of new patients; Partnering with the Veterans Health Administration (VHA); Partnering with provider directories (e.g. ZocDoc and Psychology Today). Partnering with payors and other strategic digital health partners Broadening and deepening our partnership with our Provider group What you'll be doing:
- Develop and execute a comprehensive content strategy that spans blog posts, case studies, long-form white papers, social media posts, video scripts, paid social ads, lifecycle marketing communications, provider communications
- Identify and communicate SonderMind's key selling points/differentiators for core audiences: clients, therapists, psychiatric providers, health system executives, VA care coordinators, and other strategic B2B partners.
- Create nuanced, audience-specific content for diverse stakeholders: clients, therapists, psychiatric providers, health system executives, VA care coordinators, and other strategic B2B partners
- Lead end-to-end content production, from ideation and research to writing, editing, and performance optimization
- Collaborate closely with marketing, product, clinical, and enterprise B2B teams to ensure content aligns with broader organizational goals and messaging
- Develop thought leadership content that positions SonderMind as an innovative leader in mental health technology and care delivery
- Manage content performance tracking, using data-driven insights to continuously refine content strategy
- Collaborate with SEO lead on content optimization and distribution strategy across multiple channels
- Create detailed content briefs, style guides, and editorial calendars
- Mentor and guide other content creators, ensuring consistency in voice, quality, and strategic alignment
What does success look like?
- Develop a cohesive content ecosystem that drives engagement across all key audience segments
- Increase brand awareness and thought leadership in the mental health technology space
- Improve key performance metrics such as content engagement, website trac, and lead generation
- Create content that supports sales enablement and partner relationship development
- Establish SonderMind as a go-to resource for insights on mental health care and technology
Key Metrics
- Content engagement rates
- Website traffic and time on page
- Lead generation from content
- Social media reach and interaction
- SEO performance
- Conversion rates from content-driven campaigns
Who You Are Experience:
- 8-10 years of content strategy experience in healthcare, technology, or B2B marketing
- Proven track record of creating high-impact, multi-channel content
- Experience in Healthcare, Mental Healthcare, SaaS, or technology industries is strongly preferred. Experience marketing to health plans, health systems, payers, and physicians a plus.
- Experience in a digital health/mental health growth-stage startup is a plus
Skills:
- Exceptional writing and editing skills across multiple formats
- Deep understanding of content marketing strategy and execution
- Advanced SEO and content distribution knowledge
- Proficiency in content management systems and analytics tools
- Strong data analysis and performance tracking capabilities
- Ability to translate complex concepts into accessible, engaging content
Personal Attributes:
- Strategic thinker with a creative approach to storytelling
- Highly collaborative and adaptable
- Comfortable working in a fast-paced, evolving startup environment
- Passion for mental health awareness and technology
- Exceptional project management and prioritization skills
Our Benefits The anticipated salary range for this role will be $108,000-135,000 per year.As leaders in redesigning behavioral health, we walk the walk with our employees' benefits. We want the experience of working at SonderMind to accelerate people's careers and enrich their lives, so we focus on meeting SonderMinders wherever they are and supporting them in all facets of their lives and work.Our benefits include:
- A commitment to fostering flexible hybrid work
- A generous PTO policy with a minimum of three weeks off per year
- Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
- Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
- Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
- Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
- 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
- Travel to Denver 1x a year for annual Shift gathering
- Fourteen (14) company holidays
- Company Shutdown between Christmas and New Years
- Supplemental life insurance, pet insurance coverage, commuter benefits and more!
Application DeadlineThis position will be an ongoing recruitment process and will be open until filled.Equal Opportunity SonderMind does not discriminate in employment opportunities or practices based on race, color, creed, sex, gender, gender identity or expression, pregnancy, childbirth or related medical conditions, religion, veteran and military status, marital status, registered domestic partner status, age, national origin or ancestry, physical or mental disability, medical condition (including genetic information or characteristics), sexual orientation, or any other characteristic protected by applicable federal, state, or local laws.