Content Manager
Corporate: Raleigh, North Carolina, USA
1 Glenwood Ave. Suite 1001 Raleigh, NC 27603
Job Title: Content Manager
Department: Marketing
Status: Full-time, Remote
Who are we?
A leading provider of communications and compliance technology solutions designed to connect public and private businesses to their audiences.
“Issuer Direct is the public company's company.” – Brian Balbirnie, CEO
Headquartered in the heart of downtown Raleigh, Issuer Direct has a fun and inclusive work culture with employees based in over 15 countries worldwide! As we continue to skyrocket in growth, we're committed to growing our communities and our people by offering amazing perks, professional development, and opportunities for you to power your career.
Issuer Direct is one of the fastest growing in the industry and it's top value is taking care of the people who make our company great. Interested? Join us and contribute to the growth of amazing company!
We are looking for a creative individual to join our Marketing Team!
Responsible for creating and executing content strategies that drive engagement and support overall marketing strategies. The ideal candidate is a strategic thinker with a passion for creativity and storytelling.
The Job:
- Builds extensive knowledge in the Investor Relations industry, our products, and competitors.
- Writes compelling content to inform, evoke emotional response, and drive audience action.
- Relates to a diverse audience and develops content and strategies that address their needs.
- Writes cultivating Email campaigns, organic social media posts, web content, articles, white papers, eBooks, blogs, etc.
- Generates new storytelling to draw the attention of target audiences.
- Stays up-to-date with developments in marketing strategy, content development, best practices, and applicable resources from in and outside Investor Relations (IR) industry.
- Collaborates with technology, product, and business teams to uncover customer and business needs.
- Participates in translating complex ideas into understandable concepts that evolve and enhance the product experience.
- Ensures all content is clear, easy to understand, and written in natural, user-centered language in a consistent voice and tone.
- Delivers content and descriptions for promotional programs and initiatives, advertising copy, and public relations material.
- Assists with QA/editing tasks as needed.
- Performs other related duties as assigned.
Qualifications & Skills:
- BA/BS degree in Journalism, Marketing, Public Relations, Communications, or equivalent work experience
- 5+ years' experience in strategic marketing content development or product writing
- Excellent written and verbal communication skills
- Excellent attention to detail and strong command of grammar
- An eye for both newsworthy angles and commercially targeted content
- A knack for writing short and concise copy that keeps the reader engaged
- A strong understanding of how online content performs in search engines and how to apply analytics to write for audience needs
- Organizational skills and ability to multitask in a fast-paced work environment
- Proficiency in Microsoft Office Suite
Perks & Benefits:
- 100% company paid medical coverage, with optional dental & vision benefits
- 100% company paid Short-Term Disability, Long-Term Disability, and Life Insurance
- 100% company paid Telemedicine
- Employee Assistance Program & Health Advocate available for all employees
- Flexible Spending Account (FSA) & Health Savings Account (HSA)
- Company discounts on social & entertainment
- Parking Stipend
- 401(k) with match
- Generous and flexible PTO policy & Holiday Pay