Content Marketing Lead - ONSITE
: Job Details :

Also doing business as Shellpoint Mortgage Servicing1100 Virginia Drive, Suite 125Fort Washington PA 19034Doing business as Newrez Mortgage in the states of Arkansas and Texas. Website approval pending with the New York Department of Financial Services.Content Marketing Lead - ONSITEApply locationsNY - New York - 799 Broadway TX - Coppell - 1525 South Belt Line Road PA - Fort Washington - 601 Office Center DrTime type: Full timePosted on: Posted 4 Days AgoJob requisition id: R6286MissionExceed the expectations of our residential mortgage borrowers & business partners through superior service, simple processes, and effective communications.We deliver on this mission by empowering our employees by encouraging and recognizing superior performance and innovative solutions, by promoting teamwork and divisional cooperation.Primary FunctionThe Content Marketing Lead plays a pivotal role in working cross-functionally to plan, execute, optimize and measure content on Newrez web properties, driving engagement among our target audiences and opportunities for recapture.Principal Duties:Content Development: Develop a comprehensive content strategy aligned with company goals to drive engagement, improve SEO, and attract target audiences. This includes identifying key content themes, planning editorial calendars, and ensuring content aligns with broader marketing campaigns.Content Creation and Management: Collaborate with content writers, designers, product and marketing teams to oversee production of high-quality articles, blogs, and other content. Ensure content meets brand guidelines, resonates with audiences, and maintains a consistent tone.SEO and Performance Optimization: Work with the Manager, Website and Portal Marketing to implement SEO best practices to improve search rankings and organic traffic. Regularly analyze content performance metrics (e.g., traffic, engagement, conversions) and refine content strategies based on data-driven insights.Cross-Departmental Collaboration: Collaborate with product and marketing teams to align content with company messaging and promote new products, services, or initiatives. Work closely with the marketing team to integrate content into campaigns across different channels.Performance Tracking: Compile and interpret appropriate web performance KPIs for Monthly & Quarterly reporting; periodically develop comprehensive Keyword Research reports to inform content strategies. Utilize A/B testing methodologies for ad copy, landing pages, and bid strategies to drive performance.Performs related duties as assigned by management.Education and ExperienceBachelor's degree in Marketing, Communications, Business, or a related field.3-5 years' experience in content marketing or digital marketing.Mortgage industry experience highly preferred.Financial Services company experience a plus.Knowledge, Skills, and AbilitiesContent Strategy and Planning: Ability to design content strategies and editorial calendars that align with overall marketing goals.Project Management Skills: Experience managing content projects, timelines, and workflows to keep content production on schedule.Knowledge of SEO best practices and on-page content optimization.Experience with A/B testing methodologies for landing pages.Familiarity with Google Analytics and Semrush are a plus.Strong analytical and problem-solving skills.Excellent communication and teamwork abilities.While this description is intended to be an accurate reflection of the position's requirements, it in no way implies/states that these are the only job responsibilities. Management reserves the right to modify, add or remove duties and request other duties, as necessary.By applying to this position, candidates acknowledge that this is not a remote role and is required to be on-site.The salary range for this position is expected to be in the $75k - $85k range, depending upon experience.All employees are required to have smartphones that meet Company security standards with the ability to install apps such as Okta Verify and Microsoft Authenticator. Employment will be contingent on this requirement.Company BenefitsMedical (including Health Savings Account & Flexible Savings Account)Dental, RX, Vision, Life, Disability Insurance, 401(k) Plan with company matchPerformance-based IncentivesPet InsuranceAdvancement OpportunitiesNewrez NOW:Our Corporate Social Responsibility program, Newrez NOW, empowers employees to become leaders in their communities through a robust program that includes volunteering, philanthropy, nonprofit grants, and more.1 Volunteer Time Off (VTO) day, company-paid volunteer day where all eligible employees may participate in a volunteer event with a nonprofit of their choice.Employee Matching Gifts Program: We will match monetary employee donations to eligible non-profit organizations, dollar-for-dollar, up to $1,000 per employee.Newrez Grants Program: Newrez hosts a giving portal where we provide employees an abundance of resources to search for an opportunity to donate their time or monetary contributions.Equal Employment OpportunityWe're proud to be an equal opportunity employer and celebrate our employees' differences, including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. 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