Location: Boston,MA, USA
Content & Product Marketing Specialist, BNY Advisors
About BNY Investments:
BNY Investments is a leading investment manager, with $2 trillion* in assets under management as of March 31, 2024. Through an investor-first approach, the firm brings to clients the best of both worlds: specialist expertise from seven specialist investment managers offering solutions across every major asset class, backed by the strength, stability, and global presence of BNY.
BNY Investments is a division of BNY, which has $48.8 trillion in assets under custody and/or administration as of March 31, 2024. BNY can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY is the corporate brand of The Bank of New York. Additional information is available on www.bny.com.
About BNY Advisors:
BNY Advisors is a unique business within BNY which focuses on asset allocation, portfolio construction, manager research, and alternatives within a OCIO context as well as asset management context. The business constructs and manages multi-asset, multi-manager investment strategies using both proprietary and third-party investment strategies.
In addition, the team also acts as a discretionary, or non-discretionary, provider to asset owners on a global basis across institutional, intermediary, and family office channels. The business works across all of BNY and its affiliates and subsidiaries including, but not limited to, BNY Wealth, BNY Pershing, Global Distribution, Asset Servicing, and the various investment affiliates of BNY. BNY Advisors design and implement investment strategies that are bespoke to client needs and objectives using a myriad of asset classes, investment strategies, and overlays.
We're seeking a future team member for the role of to join our BNY Advisors team.
We are looking for a Content & Product Marketing Specialist at Senior Associate level to join our team. This role is located in Boston, MA, or Pittsburgh, PA, and is a hybrid working role.
The Content & Product Marketing Specialist will contribute to the development of content including thought leadership to bottom-of-funnel sales collateral pieces. This role will work closely with other members of the marketing team as well as teams across BNY to ensure that our products and services are positioned effectively in the market. This role requires a blend of strategic thinking, extensive collaboration, and creative execution.
In this role, you'll make an impact in the following ways:
* Develop high-impact, market-facing collateral including the creation of presentations, handouts, brochures, thought leadership, social content, etc.
* Contribute to the development of a full-funnel content strategy that drives engagement and leads across all channels.
* Align messaging across content, collateral and sales tools to match our clients' primary needs.
* Execute marketing plans and campaigns to support product roadmap and strategic priorities.
* Collaborate with internal stakeholders to build deep product knowledge, positioning and value propositions and leverage these insights in marketing strategies and campaigns.
* Maintain periodic materials as well as enhance materials with creative story telling.
* Lead editing and production for Investment Institute, including layout for simple pieces
* Work across sales, marketing, and product teams to establish product positioning and messaging and ensure company-wide alignment.
* Develop value-oriented materials for each of our solution offerings and enable GTM teams on how to use them effectively.
* Drive awareness of BNY Advisors' offerings, and expand the broader enterprises' understanding of our strategy, product vision, solution capabilities, customer focus, and partner ecosystem.
* Build strong relationships and partner with subject-matter experts to deliver best-in-class marketing materials with focus on supporting strategic growth priorities.
* Content asset lifecycle management - across all forms of content, manage repositories of materials (Seismic, SharePoint, AEM)
To be successful in this role, we're seeking the following:
* 3-5 years of product, integrated, and/or content marketing.
* Experience creating compelling content for distribution (sales collateral) as well as experience developing content for use across various channels, including blogs, whitepapers, and social media.
* Strong writing and editing skills are required - samples will be requested.
* Experience developing/contributing to go-to-market plans for new/enhanced offerings.
* Demonstrated excellence collaborating cross-functionally with team members across a matrixed organization.
* Excellent organization, attention to detail, and project management skills, with a proven ability to multitask and manage multiple projects of varying complexities.
* Editorial mindset that seeks to continuously understand what resonates best with our audience and the best content type/channel for communicating it.
* Excellent interpersonal and communication skills-verbal, written, and presentation.
* Experience crafting presentations and collateral in a variety of mediums.
* A self-starter with strong time management skills and enjoy working in a fast-paced and collaborative environment.
* A mix of creative enthusiasm, analytical thinking and exemplary communication skills
* Ability to navigate a high-paced, often changing environment in a complex, highly regulated industry.
?At BNY, our culture speaks for itself. Here's a few of our awards:
* America's Most Innovative Companies, Fortune, 2024
* World's Most Admired Companies, Fortune 2024
* Human Rights Campaign Foundation, Corporate Equality Index, 100% score, 2023-2024
* Best Places to Work for Disability Inclusion, Disability: IN - 100% score, 2023-2024
* Most Just Companies , Just Capital and CNBC, 2024
* Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
* Bloomberg's Gender Equality Index (GEI), 2023
Our Benefits and Rewards:
BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life's journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans. #LI-hybrid