Ascensus, Inc
Location: all cities,MA, USA
Date: 2024-12-12T08:46:14Z
Job Description:
The Content Specialist will be responsible for content development, execution, and oversight of marketing campaigns and initiatives for the assigned line of business. Through consultation, creativity, and a focus on the user experience, this individual will be responsible for collaborating with marketing and business stakeholders to implement effective communications and crafting copy that drives business growth, client retention, and desired outcomes. This includes developing content within Ascensus brand standards for a variety of touchpoints with a focus on writing for digital experiences such as web, email, video, and social media.Job Functions, Essential Duties and ResponsibilitiesTurn strategic initiatives and industry trends into tactical solutionsUnderstand and assess business needs in order to craft clear, concise, and effective messagingManage all aspects of complex communications, including content development, project planning, and the creation of multiple versions based on data, logic, and brandingRepresent marketing at key meetings to provide status updates, consultation, general project support, and innovative solutionsEstablish strong relationships with business stakeholders by delivering on project specifications and deadlinesCreate meaningful content that is clear, actionable, and engaging â converting leads to clients and turning clients into loyal fansUse Microsoft Office Suite - Word, PowerPoint, and Excel â as well as project management and CMS software tools to assist in the management of workflow, content, planning, and other marketing operationsParticipate in and adhere to quality control best practices related to proofreading, reviews, and securing approvalsMeasure effectiveness of communications using such methods as A/B testingExperience, Skills, Knowledge RequirementsMust have experience writing content for Financial IndustryExcellent writing, editing, and presentation skillsAbility to write and communicate effectively and professionally across multiple mediums, including digital, social, and printExcellent decision-making, communication, critical thinking, project management, and follow-through skillsAbility to perform duties with accuracy, strong attention to detail, and meet deadlines consistentlySelf-motivated team player who is comfortable working in a collaborative, fast-paced environmentMinimum of 5 years of related experience. Samples and portfolio are requiredFour-year college degree, marketing/communications or related fieldAn understanding of a regulated industry; financial services experience a plusWe are proud to be an Equal Opportunity Employer.#J-18808-Ljbffr
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