SUMMARY To facilitate content development for social media posts, website updates, email marketing campaigns, and mobile presence. ESSENTIAL JOB DUTIES AND RESPONSIBILITIES
Maintains regular social media presence and content posting. Ensures website/mobile content is up to date. Initiates new social media and online paid advertising as directed by management. Creates, deploys, and maintains regular email campaigns. Maintains Mountaineer's online reputation through channels such as Yelp, TripAdvisor, Google, etc. Ensures property digital assets reflect current and ongoing promotions. Takes direction from property Marketing Department and company executives to reach desired goals in online sales and audience. Assists with special promotional operations and accommodates creative asset needs. Collaborates with property management on upcoming initiatives and objectives. Coordinates implementation for new technology, processes and policies established by company management. Assists in executions related to adjustments or new initiatives based on monthly online marketing reports and budgets. Understand and communicate club rules, promotion rules, promotion details, and on property issues to guests. Safeguard the confidential nature of all departmental, company, and guest records. Will be required to work with Oasis, InfoGenesis, Etix, and other necessary programs in order to fulfill job requirements. All other duties as assigned. REPORTING LINE You will report directly to the Marketing Manager then to the Director of Marketing. QUALIFICATION REQUIREMENTS
- Experience with Internet marketing-related technologies and applications, including HTML, Adobe CS, and content management systems.
- Expert in use of social networking websites to effectively promote strategic business goals.
- Expert online communicator with demonstrated writing, editing, and proofreading skills.
- Ability to display a casual and friendly, yet professional online voice.
- Self-starter with a strong work ethic.
- Comfortable using web analytics tools to analyze and make recommendations regarding social media, and email marketing campaigns.
- Capacity to establish and maintain effective working relationships with management, staff, co-workers, and partners.
- Ability to work in a complex deadline-oriented environment, and multi-task with little supervision.
- Must have excellent customer service and communication skills, be polite, and present a neat appearance at all times.
- Must have working knowledge of MS Office.
- Must be able to maintain confidentiality.
- Must exhibit excellent judgment and high moral integrity.
- The ability to work with others as a team in an efficient manner.
- You will need to be available to work all shifts.
- The ability to work in a fast -paced environment.
- You must be at least 21 years old.
- You also must be able to pass a background investigation and obtain and maintain a WV Racing License.
EDUCATIONAL AND/OR EXPERIENCE
- High School Diploma or equivalent. Bachelor's degree from an accredited college (or equivalent experience) with a concentration in Communications, Marketing, Journalism and/or related field.
PHYSICAL DEMANDS You will need to be able to stand or sit for prolonged periods of time. The ability to push, pull, kneel, twist, carry and lift up to 25 lbs. WORK ENVIRONMENT Will be exposed to working in a noisy and smoke/secondary smoke environment.