Coordinator II - Social Media
: Job Details :

Position Type:

Leading District Professional/Coordinator

Date Posted:

11/25/2024

Location:

COMMUNICATIONS

Closing Date:

12/11/2024

Additional Information: Show/Hide

Coordinator II - Social Media

Reports to: Director II - Creative Communications

PC#: 17757-7

Grade 402

239 Days

Salary: $63,579 - $76,600

FLSA Status: Exempt

Position Purpose

Collaborate with internal and external partners to promote concepts of Digital Citizenship within Fort Worth ISD(FWISD). Manage, write, edit content, oversee and execute strategic social media initiatives. Responsible for monitoring social media and analyzing social media data and crisis communication.

ESSENTIAL JOB FUNCTIONS

* Manage content for the Fort Worth ISD's social media presence, including but not limited to, Facebook, Twitter, Instagram, LinkedIn, Periscope, Snapchat, Pinterest, and YouTube.

* Manage technical and content support for all FWISD social media accounts and supervise account owners, including campus and department pages/accounts

* Collaborate with the Superintendent to manage all social media accounts, as well as, curate the Superintendent's blog.

* Troubleshoot, repair, and resolve technology issues on all Fort Worth ISD social media platforms.

* Monitor social media and positively engage with the District's online community.

* Develop content from the Fort Worth ISD's website (includes news releases, photo galleries, calendar information, spotlight/feature items, informational page content, contact information, etc.)

* Develop the Districts overall communication and media strategies related to high profile events for Fort Worth ISD and integrate marketing initiative with the Communications Department

* Edit and approve all social media content created and strategically tie all social media communication to the District's web standards, branding and style guidelines

* Plan, coordinate, collaborate and develop components for special projects; coordinate projects with other departments when necessary.

* Initiate and prepare all routine correspondence and reports related to the District's digital engagement strategies

* Provide advice and guidance to staff with respect to procedures, processes, and practices; coordinate with other departments as necessary.

* Develop, implement, support, and identify communications strategies and campaigns for the Fort Worth ISD

* Track, report, and analyze all social media platform analytics

* Take a leadership role in the growth and success of existing and emerging social media platforms

* Work with Accountability and Data Quality Department to increase participation in District surveys through a focused campaign of awareness and calls to action

* Embrace the Baldrige Model of Continuous Improvement and PDSA - Plan, Do, Study, Act - as a daily mantra of work that sets the expectation with the employees on the team

* Share responsibility for the maintenance of a responsive, customer-centered culture in the department and promote the concept of a cross-functional team in which all voices are valued

* Demonstrate customer-friendly approach and Wow factor in responses to all stakeholders.

Safety

* Performs preventive maintenance on tools and equipment and ensures equipment is in safe operating condition.

* Follows established safety procedures and techniques to perform job duties including lifting and climbing; operates tools and equipment according to established safety procedures.

* Corrects unsafe conditions in work area and promptly reports any conditions that are not immediately correctable to supervisor.

Supervisory Responsibilities

* None.

Personal Work Relationships

* All Fort Worth ISD employees must maintain a commitment to the District's mission, vision, and strategic goals

* Exhibits high professionalism, standards of conduct and work ethic.

* Demonstrates high quality customer service; builds rapport/relationship with the consumer.

* Demonstrates cultural competence in interactions with others; is respectful of co-workers; communicates and acts as a team player; promotes teamwork. Responds and acts appropriately in confrontational situations.

Other Duties as Assigned

* Performs all job-related duties as assigned and in accordance to the Board rules, policies and regulations. All employees are expected to comply with lawful directives in rare situations driven by need where a team effort is required.

Knowledge, Skills & Abilities

* Ability to use technology for creation and troubleshooting of all content

* Ability to write and edit narrative that reflects the highest standard of usage, vocabulary, syntax and structure

* Ability to use software to create spreadsheets, databases, and do word processing.

* Ability to organize and coordinate work.

* Ability to communicate effectively, both oral and written forms.

* Ability to engage in self-evaluation with regard to performance and professional growth.

* Ability to establish and maintain cooperative working relationships with others contacted in the course of work.

* Ability to process and handle confidential information with discretion.

* Ability to work under pressure and meet close deadlines.

* Ability to analyze, organize and prioritize work while meeting multiple deadlines.

* Ability to receive, understand, and respond to feedback from District stakeholders and external partners.

* Skill in using social and online media in a professional setting.

* Skill in maintaining a consistent and coherent social network/footprint to promote innovation.

* Skill in providing exceptional service to both internal and external customers.

* Skill at the intermediate level, working with Microsoft Office 365, especially Outlook, PowerPoint, Excel, and Word.

Travel Requirements

* Travels to school district buildings and professional meetings as required.

Physical and Mental Demands, Work Hazards

* Tools/Equipment Used: Standard office equipment, including computer and peripherals

* Posture: Prolonged sitting and standing; occasional stooping, squatting, kneeling, bending, pushing/pulling, and twisting

* Motion: Frequent repetitive hand motions; including keyboarding and use of mouse; occasional reaching

* Lifting: Occasional light lifting and carrying (less than 15 pounds)

* Environment: Work is performed in an office setting; may require occasional irregular and/or prolonged hours

* Attendance: Regular and punctual attendance at the worksite is required for this position.

* Mental Demands: Maintain emotional control under stress; work with frequent interruptions

Minimum Required Qualifications

* Education: Bachelor's degree from an accredited college or university in English, Journalism, Communications, Public Relations, Advertising, Media Arts or a related field required.

* Certification/License: None.

* Experience:

* 3+ years' experience coordinating digital engagement and/or marketing

* Language: Bilingual (English/Spanish) working proficiency preferred in some settings.

This document is intended to describe the general nature and level of work being performed by people assigned to this job and is not an exhaustive list of all responsibilities and duties that may be assigned or skills that may be required.