Coordinator, Media
The Armani Group is one of the leading fashion and luxury goods groups in the world today with 10,500 direct employees, 12 production plants and more than 2,704 boutiques in 60 countries around the world. It designs, manufactures, distributes and retails fashion and lifestyle products including apparel, accessories, eyewear, watches, jewelry, home interiors, fragrances and cosmetics under a range of brand names: Giorgio Armani, Emporio Armani, and Armani Exchange.
Description of Responsibilities & Critical Duties
- Assist Media Team in Developing and Executing Media Plans: Support the Media Manager in executing 360-degree media plans across print, digital, and out-of-home (OOH) channels, ensuring campaigns are positioned effectively to drive brand awareness and sales across the Americas.
- Coordinate with HQ and Local Teams on Digital & Social Media Execution: Work closely with Milan HQ and local teams to help implement digital and social media strategies. This includes assisting with content strategy development, local promotional campaigns, online marketing efforts, and seasonal media plans for both national and local/regional markets.
- Act as Media Liaison with External Partners: Serve as a key point of contact for media vendors and marketing partners. Manage logistics, insertion orders (IOs), billing/invoices, asset delivery, and creative rotations for print, digital, and national media campaigns, while collaborating with internal teams and Milan.
- Monitor and Analyze Campaign Performance: Track and report on media campaign metrics and performance, providing insights and recommendations for future initiatives. Assist in evaluating cost, ROI, and effectiveness to help optimize ongoing strategies.
- Support Research and Strategy Optimization: Assist in conducting competitive research, identifying best practices, and monitoring industry trends to inform media strategy. Collaborate with internal teams to improve audience targeting, messaging, and overall campaign performance.
- Explore New Digital Opportunities and Partners: Support the identification of new strategic partners to drive digital innovation and enhance the overall media strategy, ensuring best practices are applied across all touchpoints.
- Assist with Media Reporting: Collaborate with external media agency to gather and analyze relevant data, including audience insights, competitive information, and performance forecasts, using various media tools and resources. Support in the creation of performance reports to present to key stakeholders.
- Perform Other Related Duties: Provide additional support and assistance as required, including managing ad-hoc media tasks, internal communications, and other media-related responsibilities as directed.
Background/Experience
- Bachelors Degree
- Minimum 1-2 years of proven working experience in Media, experience with a luxury fashion brand a plus
- Understanding of Traditional and Digital media landscape
- Digital and social analytics tools knowledge
- Strong communications skills both verbal and written
- Excellent follow-through practices
- Excellent interpersonal skills with the ability to negotiate with both internal and external groups
- Strong time management skills and prioritization with the ability to work under specific timelines and fast-paced environments with a strong attention to detail
- Ability to multitask and demonstrate flexibility
- Strong knowledge of Microsoft Office programs (ie; Excel, PowerPoint, Word, etc.)
- Team player able to work effectively and collaboratively across all departments to meet goals and deadlines.
The appointed candidate will be offered an hourly rate within the range of USD $25-$30 per hour based on experience, plus the opportunity for a bonus, a comprehensive benefits package including: medical, dental, vision, short and long-term disability, various paid time off programs, employee discount/perks and retirement plans with employer contributions. This position is located at our Giorgio Armani Corporate Office in NYC and offers the opportunity for a hybrid on-site schedule.