Location: Tazewell,VA, USA
Title: Coordinator of Marketing
Agency: Southwest Virginia Community College
Location: Tazewell - 185
FLSA: Exempt
Hiring Range: $42,905 to $60,000
Full Time or Part Time: Full Time
Additional Detail
Job Description:
Southwest Virginia Community College, as a comprehensive institution of higher education, dedicates its services to area citizens. Believing that each person should be given an opportunity for continuing personal and intellectual development, the College assumes responsibility as a catalyst in the life of the individual and the community. Southwest provides citizens the means for improving skills, expanding knowledge, as well as cultural aesthetic and global awareness, and encouraging economic development and responsible citizenship.
Southwest seeks an innovative and detail-oriented Coordinator of Marketing to amplify the College's reputation and brand identity. This is an opportunity to utilize and enhance your marketing skills while directly contributing to the success of our institution.
This role will:
* Collaborate with the Director of Strategic Communications, department heads, and college stakeholders to align marketing messages and campaigns with institutional goals and initiatives.
* Create and manage marketing campaigns across various platforms to boost visibility and engagement of the College's brand.
* Develop strategic partnerships with media outlets and influencers to increase the College's positive press and online presence.
* Produce and edit digital media, video, print publications, and social media posts in accordance with the brand voice and messaging guidelines.
* Monitor and report on the performance of marketing campaigns to optimize ROI and make data-driven decisions.
* Stay informed and up-to-date on the latest marketing trends and best practices in the field.
This position requires a 12-month probationary period for both new hires and transfers.
This is an in-person position, not a remote position.
Minimum Qualifications:
* Excellent written and verbal communication skills to represent the College professionally in internal and external capacities.
* Proven ability to work independently while also thriving in a collaborative, fast-paced environment.
* Proficient in developing news media content, photography, videography, and other creative media.
* Proficient in relevant software programs for graphic design, photo/video editing, and desktop publishing (such as those made by Affinity, Adobe, Davinci, or similar).
* Expertise in digital ad managers (Meta/Google), digital analytics, and social media management tools.
* Experienced in the development of multi-channel advertising campaigns.
* Proven ability to initiate and sustain media relationships.
* Experience in market research.
* Experience in a related field
Preferred Qualifications:
* Experience in a higher education setting