Are you a creative, detail-oriented Copywriter who loves crafting content that resonates across various channels and thrives in a dynamic, fast-paced environment? Do you have a passion for storytelling that supports both brand-building and marketing goals? If you're ready to take the next step in your career, join an energetic, rapidly growing team based in the Atlanta area.
Role Overview:
We're looking for a talented Copywriter to produce, edit, and manage content for both B2C and B2B marketing efforts. You'll be involved in developing copy for websites, landing pages, email campaigns, social media posts, ad campaigns, and sales materials. In this role, you'll work on projects that drive engagement and sales, including blog posts that inform readers about our products and services, as well as materials that support our technical and promotional initiatives.
Key Responsibilities:
- Develop engaging, audience-targeted content that supports both brand-specific and broader marketing objectives
- Create and refine messaging for paid and organic social media posts, Google ads, and landing pages
- Write blog posts that educate readers about industry-related topics and highlight our offerings
- Manage multiple content projects simultaneously, ensuring adherence to brand guidelines and deadlines
- Collaborate with cross-functional teams to stay current on brand and industry trends
- Apply SEO best practices to improve search engine rankings and optimize content performance
- Use A/B testing to refine landing pages and maximize conversion rates
Qualifications:
- Proficiency in AP Style and impeccable grammar skills
- Strong, adaptable writing style suited to different audiences and objectives
- Experience crafting compelling paid ads and creating effective landing page content
- Proven track record of writing informative, brand-aligned blog posts
- Solid time-management skills and the ability to juggle multiple projects
- Understanding of SEO principles and experience integrating keywords into content
- High attention to detail and commitment to producing high-quality work
Bonus Skills:
- Familiarity with SEMRush and Google Analytics for tracking content performance
- Experience writing and advertising in the tech sector
- WordPress experience
- Ability to think strategically about content layout, messaging, and CTAs to drive conversions
- Proficiency with social media syndication across platforms like Facebook, Twitter, LinkedIn, Instagram, TikTok, and tools like Sprout Social
If you're excited about delivering impactful content that drives results, we'd love to hear from you!