Summary The Copywriter is responsible for writing clear and concise copy for various print and digital mediums, ensuring that copy engages and informs the target audience as it aligns with our marketing strategy and business goals. Essential Duties and Responsibilities This description intends to describe the general nature and level of work performed by Teammates assigned to this job. It is not intended to include all duties, responsibilities and qualifications. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Create copy across all channel touch-points that engages and connects with Buckle Guests. Including but not limited to: brand, evergreen, and seasonal campaigns, Buckle Credit Card and Guest Loyalty marketing, social media, editorial and public relations, buckle.com, email content, and in-store signage.
- Collaborate across departments to create, edit, and/or proofread internal and external content.
- Maintain Buckle's brand standards and voice, ensuring consistent communication and execution across all marketing touch-points.
- Develop creative copy ideation through original concepts and out-of-the-box thinking that will inform, excite, and engage our guests.
- Evaluate, review/edit, and proofread content.
- Apply best practices of search engine marketing to digital content.
- Produce high-quality, error-free content that adheres to company style guide.
- In-depth research and collaboration on a topic to tell a story and/or inform the audience.
- Fulfill mission statement by performing job duties with a high level of customer service while contributing to a positive team spirit.
- Special projects and other duties as assigned.
Supervisory Responsibilities This job has no supervisory responsibilities. Education and/or Experience Bachelor's degree from four-year college or university in English, Journalism, Communications or related field and a minimum of five years related experience; or equivalent combination of education and experience. Proven experience as a copywriter in the fashion or apparel industry is strongly preferred. Physical Demands The physical demands described here are representative of those that must be met by a Teammate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. While performing the duties of this Job, the Teammate is regularly required to sit; use hands to finger, handle, or feel and talk or hear.The Teammate is occasionally required to stand; walk; reach with hands and arms and stoop, kneel, crouch, or crawl. The Teammate must frequently lift and/or move up to 25 pounds.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus. Work Environment While performing the duties of this job, the Teammate regularly works in an office setting. The noise level in the work environment is usually moderate. Equal Employment OpportunityBuckle is committed to hiring and developing the most qualified Teammates from the available workforce in the communities we serve. Equal employment opportunity has been, and will continue to be, a fundamental principle at Buckle, where employment is based upon personal capabilities and qualifications without discrimination and retaliation because of veteran status, uniformed service member status, race, color, national origin or ancestry, creed, religion, sex, sexual orientation, gender identity or expression, age, pregnancy (including childbirth, lactation, and related medical conditions), national origin or ancestry, physical or mental disability, genetic information (including characteristics and testing), or any other protected characteristic as established by applicable local, state, or federal law. For state specific information, refer to the Teammate Center. #LI-Onsite