KONG is seeking an experienced Copywriter with 3-5 years of experience in both B2B and B2C marketing for the pet and consumer products sector. The ideal candidate will possess a strong ability to craft compelling and persuasive copy that engages our target audience while maintaining and defining our brand voice. This role will involve working closely with marketing, product development, and design teams to create content for various channels, including digital, websites, email, social, blogs, packaging, point of purchase, advertising, and script writing for consumer educational videos.
Key Responsibilities:
- Develop high-quality, creative copy for marketing materials, product descriptions, website content, and social media campaigns that resonate with pet owners.
- Collaborate with the marketing team to create content strategies that align with company goals and target audience needs.
- Be able to take complex educational materials and write compelling, consumer-friendly copy.
- Firm understanding of retail and on-pack communication hierarchy.
- Conduct research on industry trends, consumer behaviors, target audiences, and competitors to inform copy and creative strategy.
- Edit and proofread copy to ensure accuracy, clarity, and alignment with brand standards and final art.
- Work closely with graphic designers and other team members to ensure visuals and copy are cohesive and effective.
- Participate in brainstorming sessions and contribute innovative ideas for campaigns and product launches.
- Work in a collaborative, enthusiastic, high energy, fast-paced environment with shifting priorities.
- Eagle-eye for detail and proofreading
Job Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or a related field
- 3-5 years of professional copywriting experience, preferably in the pet or consumer products industry.
- Strong portfolio showcasing diverse writing samples relevant to marketing and advertising.
- Excellent written and verbal communication skills.
- Ability to adapt writing style to fit different platforms and audiences.
- Familiarity with SEO best practices and digital marketing strategies is a plus.
- Passion for pets and understanding of the pet owner market.
This job description is not intended to be an exhaustive list of all duties, responsibilities or qualifications associated with the job.
Compensation
- From $50,000 annually
- Quarterly profit sharing
Work Location
- KONG Headquarters - Golden, Colorado
- Onsite Monday through Friday
Benefits
- Health, Dental and Vision Insurance with low-cost premiums
- Access to voluntary benefits
- Employer paid short-term/long term disability and life insurance
- 401k with employer matching
- 12 Paid Holidays
- Personal Leave Accrual
- Pet Insurance, Tuition reimbursement, dog toys, and more!