Corporate Communications, Consultant - Promise
: Job Details :

Your Role

The Corporate Communications team is responsible for promoting the brand and reputation of Blue Shield of California Promise Health Plan with all audiences-internal and external. The Corporate Communications, Consultant Promise will report to the Director, Corporate Communications. In this role you will partner with the communications team, executive leadership and key stakeholders to design and implement strategic communication programs and content that create clarity, confidence and connection to our strategy and build our reputation and brand

Your Work

In this role, you will:

* Be a communications lead for one or more key divisions, initiatives and/or teams within a business unit

* Partner with executive leadership and key stakeholders to design and implement strategic communications plans in support of Blue Shield of California Promise Health Plan priorities[CE5] with the goal of establishing, advancing and maintaining a favorable corporate reputation with targeted audiences, including employees, providers, brokers, public officials, opinion leaders, regulators, consumers and media

* Write, edit and disseminate and coordinates messaging on issues or programs for use by all communications representatives in the company, including talking points, FAQs, statements, news releases, blog posts, presentations, letters, alerts and other documents

* Establish and manage relationships with the media (reporters, editors) and social media contributors, serving as on-the-record spokesperson

* Promote Blue Shield messages and strategy through media relations

* Independently work to develop content to promote Blue Shield of California Promise Health Plan's Medi-Cal communications strategy and story through traditional and new media channels to our members, the general public, key influencers, industry and stakeholder groups

* Develop and implement comprehensive external and internal communications plans in support of the company's Medi-Cal strategic priorities, with the goal of establishing and maintaining a favorable corporate reputation with our audiences, including media, community-based organizations, public officials, and health plan members

* Have direct experience with senior executives' engagement in media and social media strategy and content, including on-site support at executive speaking events

* Develop executive visibility plans and social media content for Medi-Cal leaders

* Implement social media strategy and content for Medi-Cal social media channels; develop and manage strategy and metrics reporting for Blue Shield Promise News Center