Hello potential future Yellowbird team member. I'm glad you found us. We've been waiting for you. You see, Yellowbird isn't just a hot sauce company. It's a symbol to the world that you have great taste-in food, flavor, personality, and creative expression. This experience means everything to us. For that reason we're seeking a Creative Content Producer. This role is responsible for planning, producing, creating, and coordinating the distribution of content for various media channels. You will collaborate closely with the brand marketing team to understand how your work integrates with the business and brand needs. The work includes content made for Yellowbird owned channels such as our website, email, and social media. Or content crafted for external retail channels like Amazon or Instacart, and even channels like Hulu advertising. The ideal candidate will be keenly aware that content creation has multiple inputs and you must appropriately gauge the resources needed to create the content, being aware of the overarching business needs and available resources. You also understand the importance of starting with a clear distribution channel first and are able to adjust content accordingly to accommodate secondary and tertiary channels. You must thrive on owning the full process from planning, to producing, creating, editing, and distributing this content, while working closely with our brand team to identify the most impactful channels and the type of content that will work best on each.RequirementsHere are the things we want to hire you to do:
- Content strategyworking collaboratively with our brand team to plan and execute on content campaigns that align with our brand, business goals, and target audience.
- Writing and Storytellingwriting articles, blogs, product descriptions, and/or auditory content that entertains, engages, and creates a positive impression in the customers mind
- Photo and Videocombine your writing skills with your photo and video work to create a full story that entertains, engages, and creates a positive impression in the customers mind
- Content editing and adaptationincludes creative editing and adapting of content for different platforms, including website, email, social media, digital retail, streaming TV, and more.
- Content managementuse our internal content management tools and editing software.
- Project management and communicationplan production flow, logistics, creative details, and resource requirements. You may also manage calendars and schedules for other project stakeholders.
- Technical oversightmanaging the technical set-up of film and photo shoots, including selecting locations, equipment, props, crew/talent (if necessary), post production, and distribution of completed assets.
- Collaborating with cross-functional teamswork closely with the brand marketing, sales, finance, and production teams to ensure seamless communication and coherence to the Yellowbird promise as it relates to your work
- Presentation preparationpreparing and presenting creative presentations
- Quality Assurance and deliverablesunderstand the level of high-quality creative work and how it affects the Yellowbird brand. Work with the brand team to regularly audit the quality of creative work, ensuring all project deliverables meet creative and technical standards
- Maintaining relationships with company stakeholdersdevelop relationships with customers, teams, brand partners, and other key people.
- Asset Distributionusing internal asset management platforms, provide regular training and support for internal and external team members to access our high-quality creative work and ensure it's been approved for publishing.
- Process Improvement work with the brand team to regularly audit creative processes and refine brand asset production in order to eliminate waste and create better quality, better performing work across all channels, identifying areas for enhancing/improving distinctive brand assets, implementing necessary changes to elevate the overall brand experience
- Stay Updatedstay updated on the latest creative trends and tools in culture, asset management, platforms, and creative distribution of brand assets to ensure Yellowbird is always a step ahead
Here are the things we think you need:
- Communication skillsExceptional verbal and written communication skills, with a keen eye for detail and a keen set of ears for listening
- Strategic Thinking & ExecutionAbility to develop and execute the Yellowbird experience creatively via written words and storytelling, and visual photos, videos, and graphics
- Channel Specific ExperiencesMaintain comprehensive knowledge of channels where Yellowbird products exist and work with the brand team to ensure the successful integration and execution of Yellowbird brand assets across these channels
- Writing and StoryboardingAbility to identify, ideate solutions for, and execute on copywriting, scripting, and storyboarding to improve current channels through engaging brand storytelling and product use case
- Team Collaboration & Positive AttitudeA proactive team player with a positive, problem-solving mindset. Initiative to understand the internal team environment and work collaboratively
- Digital ProficiencyComfort and familiarity with modern digital tools and platforms, including Adobe Creative Suite and other photo and video editing tools.
- Problem-Solving SkillsThe ability to think creatively and provide solutions to brand, product, and marketing issues that align with our values.
- Empathy A genuine ability to understand and cater to the emotions and needs of the Yellowbird customer.
- Project ManagementExperience in managing creative projects and working cross-functionally with different departments/team to creative and distribute engaging brand assets
- Continuous LearningDedication to personal growth and development in the realm of brand/product marketing, storytelling, and related areas
Qualifications
- 3+ years of experience in a Creative Content Production role at an FMCG company (fast moving consumer packaged goods)
- High level of attention to detail and organization, excellent judgment, and the ability to create exceptional work with tight constraints and/or limited resources
- Bachelor's degree or equivalent in practical experience
- Problem solving and analytical. Intellectually curious with a make it happen mindset
- Project Management & Spreadsheet Proficient
- Experience working collaboratively with other departments - Brand, Sales, Finance, QA, Warehouse, Production, Community, etc.
- Flexible to changing priorities and comfortable thriving in an office, production, and field event environment
- Excellent time management, organizational skills, and written and verbal communication
- Ability to multitask and work under pressure in a fast-paced environment with changing demands and priorities
- Willingness to accept new responsibilities and challenges, and demonstrates calmness under pressure, and not afraid or hesitant to roll up your sleeves and get things done
And here's another list of qualities that might make a good Yellowbird team member:
- You feel connected to our mission of encouraging health, sustainability, and transparency within the food industry
- You have high standards for creative work when building brand assets and storytelling, while keenly aware of company resources-you're able to balance your high standards with resourcefulness to create highly effective work
- You are a self-starter, intrinsically motivated, who doesn't need direct supervision to motivate you for success-we believe strongly in building a culture of individual accountability and ownership and need team members that can embrace that mentality
- You are ready to make your mark at a smaller, but quickly growing brand, leveraging your experience to create and deliver amazing assets that drive revenue and create an outstanding brand that stands the test of time
- You have entrepreneurial spirit, you're comfortable with ambiguity, and are energized by the process of building something lasting, with a strong foundation, from the ground up
- You enjoy sharing your quirkiness and talents with your coworkers
BenefitsYellowbird is proud to be an Equal Opportunity Employer.Compensation and Benefits
- Competitive Compensation (commensurate with experience)
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible PTO (flexible means you can take PTO for any reason-mental health, vacation time, sick day, anything goes ;)
- Paid parental leave
Industry
- Food Manufacturing
- Retail/CPG
- Brand Advertising
Location & Travel
- 5 days/week at our office in Austin
- Travel up to 20% for brand/industry events and marketing initiatives