As a Creative Marketing Specialist , you will be an integral part of our marketing team, responsible for assisting in the development and execution of creative marketing campaigns and strategies. You will play a crucial role in executing creative initiatives that promote Cox Automotive products/services and engage our target audience. You will collaborate closely with cross-functional teams to bring our brand to life, enhance its visibility, and drive consumer engagement. We are looking for a competent professional able to grasp consumer behavior trends and generate creative ideas. You should also be well-versed in specialized marketing concepts, principles and tactics. The nature of our business means that every day brings a new and exciting challenge to the job. This role is ideal for individuals with a passion for marketing and creativity, and it offers an opportunity to learn and grow within a dynamic marketing environment. What You'll Do Content Creation, Ideation & Content Review:
- Assist in the creation of compelling marketing content, including social media posts, corporate videos, infographics, and other visual and written materials.
- Collaborate with designers, copywriters, and other team members to ensure content aligns with brand guidelines and campaign objectives.
- Creative direction: begin to understand how creative strategy and creative execution marry together and how to provide constructive (but not prescription) feedback to the Agency. Includes familiarization with our brands and product offerings (including strengths and challenges) to inform creative direction from a business perspective.
- Contribute fresh and innovative ideas to marketing brainstorming sessions.
Campaign Support:
- Understand the internal and external process for execution; Help team prepare effective briefing and contribute to idea generation
- Coordinate materials for meetings and assist in developing beautiful presentations
- Assist in the planning and execution of marketing campaigns, from ideation to post[1]campaign analysis.
- Understand key project details and help to ensure creative output meets our objectives
- Begin to understand how creative and media work together and partner with the media agency to help deliver against creative to support the media plan.
Asset Management:
- Asset organization / management / tracking: curate, categorize, and organize a vast library of digital and physical creative assets, ensuring efficient search and retrieval.
- Asset distribution: Facilitate easy access to assets for internal teams and external partners, including designers, marketers, and vendors. Ensure that assets are distributed in the appropriate format and resolution for their intended use.
- Act as a liaison between teams, providing support in asset selection and sharing insights on asset availability.
Brand Governance:
- Assist with the maintenance and enhancement of the company's brand identity across all communication channels.
Merchandising & Communication:
- Develop (or assist in the development) beautiful presentations that are both helpful/informational in addition to beautiful
- Assist in the internal merchandising of creative projects to get leadership excited about the amazing work
What's In It for You? Here's a sneak peek at the benefits you could experience as a Cox employee:
- A competitive salary and top-notch bonus/incentive plans.
- Exceptional work-life balance, flexible time-off policies and accommodating work schedules.
- Comprehensive healthcare, with multiple options for individuals and families.
- Generous 401(k) retirement plans with company match.
- Professional development and continuing education opportunities.
- Inclusive parental leave policies, plus comprehensive fertility coverage and adoption assistance.
- Extra perks like pet insurance, employee discounts and much more.
Who You Are/Qualifications Minimum:
- Bachelor's degree in related discipline and 4 years of marketing experience. The right candidate could also have a different combination, such as a master's degree and 2 years' experience; a Ph.D. and up to 1 year of experience; or 8 years' experience in a related field.
- A strong creative mindset and an ability to think outside the box to develop engaging marketing content and campaigns.
- Proficiency with graphic design software (e.g., Adobe Creative Suite).
- Familiarity with popular social media platforms and a keen interest in staying up to date with social media trends and best practices.
- Well-organized and detail oriented
- Strong written and verbal communication skills, as well as an understanding of persuasive messaging.
- A proactive and ambitious go-getter with the ability to foresee what needs to be done before being told.
- Adaptability: Willingness to learn and adapt to the new
- Strong proficiency in PPT or equivalent program
- Ability to work with teams, internally and externally (teamwork makes the dream work)
- Enthusiasm: A passion for marketing, creativity, and a willingness to learn and adapt to new marketing strategies and technique
- Travel: 5%
Preferred:
- Degree in marketing, communications, advertising, design or a related field.
- Experience working at a creative agency and/or with creatives
- Copywriting skills - writing net new copy for social or scripts in addition to editing, providing feedback on creative copy
- Familiarity with media platforms and experience working on assets to support media buys
- Experience working with research teams to initiate projects and analyze the data into actionable next steps
- Experience working within an organization whose product is technology / a website
Join the Cox family of businesses and make your mark today! USD 85,500.00 - 128,300.00 per year Compensation: Compensation includes a base salary of $85,500.00 - $128,300.00. The base salary may vary within the anticipated base pay range based on factors such as the ultimate location of the position and the selected candidate's knowledge, skills, and abilities. Position may be eligible for additional compensation that may include an incentive program. Benefits: The Company offers eligible employees the flexibility to take as much vacation with pay as they deem consistent with their duties, the company's needs, and its obligations; seven paid holidays throughout the calendar year; and up to 160 hours of paid wellness annually for their own wellness or that of family members. Employees are also eligible for additional paid time off in the form of bereavement leave, time off to vote, jury duty leave, volunteer time off, military leave, parental leave, and COVID-19 vaccination leave.
About Cox Automotive At Cox Automotive, people of every background are driven by their passion for mobility, innovation and community. We transform the way the world buys, sells, owns and uses cars, accelerating the industry with global powerhouse brands like Autotrader, Kelley Blue Book, Manheim and more. What's more, we do it all with an emphasis on employee growth and happiness. Drive your future forward and join Cox Automotive today!
About Cox Cox empowers employees to build a better future and has been doing so for over 120 years. With exciting investments and innovations across transportation, communications, cleantech and healthcare, our family of businesses - which includes Cox Automotive and Cox Communications - is forging a better future for us all. Ready to make your mark? Join us today! Benefits of working at Cox may include health care insurance (medical, dental, vision), retirement planning (401(k)), and paid days off (sick leave, parental leave, flexible vacation/wellness days, and/or PTO). For more details on what benefits you may be offered, visit our benefits page . Cox is an Equal Employment Opportunity employer - All qualified applicants/employees will receive consideration for employment without regard to that individual's age, race, color, religion or creed, national origin or ancestry, sex (including pregnancy), sexual orientation, gender, gender identity, physical or mental disability, veteran status, genetic information, ethnicity, citizenship, or any other characteristic protected by law. Cox provides reasonable accommodations when requested by a qualified applicant or employee with disability, unless such accommodations would cause an undue hardship. Statement to ALL Third-Party Agencies and Similar Organizations: Cox accepts resumes only from agencies with which we formally engage their services. Please do not forward resumes to our applicant tracking system, Cox employees, Cox hiring manager, or send to any Cox facility. Cox is not responsible for any fees or charges associated with unsolicited resumes.