OverviewAnchour is seeking a Creative Strategist to elevate our digital marketing efforts and push our creative work to the next level. This role is perfect for someone who's obsessed with performance-driven creative, loves uncovering what works, and thrives on turning insights into impactful ideas. As a Creative Strategist at Anchour, you'll work across a variety of industries-DTC, home services, finance, and beyond-partnering with our talented team of designers, copywriters, and marketers to create scroll-stopping, results-driven content.If you're a driven self-starter with a proven track record in Meta ads and performance marketing, and you thrive in a collaborative environment where curiosity and creativity are celebrated, we'd love to hear from you.About AnchourAnchour is a creative agency of 33 and growing, focused on building unforgettable brands and digital experiences that help businesses punch above their weight. Headquartered in Maine, we specialize in serving SMBs and startups across industries like consumer goods, home services, financial services, retail, and professional services.As a full-service agency, we offer strategy, branding, website design, development, copywriting, and performance marketing solutions. At Anchour, we believe in cultivating an inclusive environment where creativity, curiosity, and collaboration thrive.What You'll Do
- Lead Creative Strategy: Develop high-performing, results-oriented creative strategies for a wide range of industries across Meta, Google, email, and more.
- Craft Game-Changing Briefs: Write concise, inspiring creative briefs that give designers and copywriters the clarity and freedom to create exceptional work.
- Uncover What Works: Use insights, trends, and performance data to craft hooks, concepts, and directions that resonate with audiences and drive conversions.
- Stay Ahead of the Curve: Spot emerging trends, keep tabs on industry shifts, and identify opportunities to bring fresh, innovative ideas to our campaigns.
- Bring Ideas to Life: Draft rough concepts in tools like Figma, CapCut, or Canva to visually guide the creative process and communicate your vision.
- Data-Driven Creativity: Analyze performance metrics, uncover what's working (and what isn't), and use that knowledge to refine and elevate creative strategies.
- Own Campaign Success: Partner with designers, copywriters, and marketers to develop standout assets-statics, reels, performance marketing videos, and more-from initial concepts to polished executions.
- Champion Collaboration: Act as the creative hub, working across teams to align brand vision, marketing priorities, and audience insights into cohesive, high-performing campaigns.
- Elevate the Work: Collaborate closely with designers and writers to push creative ideas further, ensuring every project is aligned with the strategy and exceeds expectations.
What We'd Like To See
- Proven Expertise: 3+ years of experience in an agency or working on large-scale brand campaigns with 7+ figures in annual ad spend. Meta expertise is essential.
- Creative Thinker, Strategic Mind: You can think big while understanding how to bring ideas to life in practical, impactful ways.
- Platform Expert: A deep understanding of what works on platforms like Meta, Google, and Klaviyo, paired with the ability to stay ahead of the latest updates and trends.
- Hands-On Skills: Experience with Figma, CapCut, Canva, or similar tools to visualize creative ideas and draft initial concepts.
- Analytical Insight: Comfort analyzing data, identifying trends, and reporting insights in ways that inspire and inform creative strategies.
- Trend Obsessed: You know what's happening with the coolest brands and campaigns across industries and can use that knowledge to influence creative work.
- Collaborative & Curious: A natural collaborator who thrives on brainstorming, idea-sharing, and bringing creative visions to life with a team.
- Proven Impact: A portfolio or proven track record of campaigns that deliver results through creative excellence.
What You'll Get
- Competitive Salary & Profit Sharing: Share in our success as we grow together.
- Retirement. Savings plan with a 4% company match.
- Premium Insurance. Comprehensive health, dental, vision, and life insurance.
- Optional HSA. An optional health savings account (HSA) for employees to set aside money on a pre-tax basis for medical expenses.
- Home Office Setup. Get a laptop + 50% reimbursement for home office equipment.
- Paid & Flexible Holidays. 12 paid holidays throughout the year, including three flexible holidays.
- Paid Time Off. Minimum three weeks of paid time off per year.
- Paid Leaves. Paid parental, medical, bereavement, and other types of leave.
- Flexible & Summer Fridays. Half-day Fridays throughout the summer, and a get-it-done-and-go mindset year-round.
- Lifelong Learners Fund. Cash for professional development (books, conferences, courses), and team bonding fun times.
- Baby Bonding Bucks. $500 bonus to cover diapers, meals, or other baby-related expenses for any employee welcoming a new child.
Why Anchour?Anchour is a place where you can do the best work of your career. Our team is passionate, creative, and driven to deliver results for our clients. You'll have the opportunity to work on meaningful campaigns across diverse industries, collaborate with incredible talent, and help shape the future of our agency.Are you ready to help us create scroll-stopping, conversation-starting, results-driven creative? Let's talk!