Salary: $60,000.00 - $70,000.00 Annually Location : CT 06141, CT Job Type: Full-Time Job Number: 00851 Department: Marketing Opening Date: 11/21/2024 Closing Date: 12/12/2024 11:59 PM Eastern Job Description The CTtransit Creative Services Graphic Designer is a motivated individual who will be responsible for creating visually compelling graphic design solutions that promote our transit services, engage our customers, and enhance our brand identity. This position will help aim to deliver safe, reliable, and efficient transit services that improve our valued customers' quality of life. Examples of Duties
Conceptualize and design various marketing materials, including print and digital advertisements, brochures, posters, newsletters, signage, social media graphics, and promotional items. Collaborate with the Marketing and Communications team to develop creative concepts and execute designs that align with the agency's brand guidelines and messaging. Create visually appealing and user-friendly designs for various transit-related materials, such as maps, schedules, wayfinding signage, and vehicle wraps. Ensure timely delivery of all design projects within budget and quality standards. Effectively manage multiple projects simultaneously and prioritize workload to meet deadlines in a fast-paced environment. Keep current with design trends, best practices, and innovative technologies to continuously improve the agency's visual communications. Collaborate with cross-functional teams to develop integrated marketing campaigns that align with the brand's messaging and objectives. Assists with the development of creative assets, including visual content, copywriting, and multimedia materials that resonate with the target audience. Support public relations and community engagement efforts to maintain a positive brand image, including media relations, press releases, and crisis communications, public meetings/hearings. Support internal stakeholders by providing brand education and guidance, ensuring that all employees embody the brand's values and messaging in their interactions. Assists with the management of social media, ensure brand consistency across all communication channels, and exceptional customer experience for riders through informed and relevant messaging. Assists in overseeing the creation and implementation of monthly Editorial Calendar for cross reference with social media and internal communication which includes input from HR, finance, transportation, planning, and safety & security departments. Assists in supporting Marketing production on an as needed basis. This work may occur beyond the traditional working days/hours and shared with team members. Assist other departments and divisions as assigned. Assists in managing problems and emergencies as needed. Work cooperatively with all levels of personnel. Attends in-service training, seminars or other opportunities for professional development as made available by the Agency. Provides training for Agency personnel as required. Actively participates in staff meetings, trainings, etc. Has thorough working knowledge of Agency policies and procedures, and collective bargaining agreements. Will participate in the interview process, and the selection process for new positions or contractors. Other duties and responsibilities as assigned. Qualifications
Minimum possession of a bachelor's degree in graphic design, visual communication, marketing, or a closely related field and three (3) years of relevant work experience is required. A master's degree is preferred. An equivalent combination of education and work experience on a year for year basis can be substituted for the 4-year degree requirement. Experience working in a union environment is preferred. Strong understanding of branding principles, marketing strategies, and consumer behavior. Proven experience as a graphic designer, preferably in a fast-paced environment or within the transit industry. Proficient in industry standard design tools, software programs (office suite) or the ability to quickly learn Canva, Adobe Creative Suite, Photoshop, Illustrator, InDesign or other relevant programs as needed. Ability to demonstrate portfolio of successful diverse design work, including print and digital media. Excellent understanding of typography, color theory, layout, and visual hierarchy. Knowledge of pre-press and production processes is a plus. Strategic planning, a consultative approach with ability to bring fresh ideas, devise tactics to raise brand awareness, and increase customer base in existing and evolving transit markets. Bilingual in Spanish a plus. Relevant experience creating and implementing marketing campaigns to achieve KPIs. Strong project management skills, with the ability to prioritize and manage multiple initiatives simultaneously. Must be able to handle confidential information. The ability to make independent judgement and decisions when needed. The ability to prioritize projects and to work both independently and in a team environment. Ability to work in a fast-paced environment, to multitask, ability to conduct training when necessary. A valid Driver's License is required. Individual may be required to travel in the course of their daily work. Demonstrated ability to communicate clearly, build commitment to goals, offer instruction, with excellent written and verbal communication skills, interpersonal skills, tact and diplomacy. How To Apply To view full job description and apply visit our careers website Please attach your resume and cover letter with your application. Why work at CTtransit ?....... CTtransit offers a highly competitive benefit package to all full-time eligible employees. Competitive Wages
- Competitive Pay
- Paid Time Off (vacation, sick and holidays)
- 401k and Pension Retirement plans
Insurance
- Low cost no deductible medical, dental and vision including family
- Life Insurance
- Company paid Life Insurance and short term disability plans
- Voulntary Supplemental family, Accident Insurance an Additional Disability Plans
Other Benefits
- Flexible Spending Account
- Employee Assistance Program
- Tuition Reimbursement
Free public transportation for you and your spouse!!!! For more information about benefits, contact Human Resources. CTtransit is an Equal Opportunity /Affirmative Action Employer. 01 Describe your photography experience. 02 I understand that preference may be given to applications that are fully completed and include all requested attachments (resume, updated profile with most recent employer, & cover letter)
03 Explain your experience in managing, updating, and creating content for websites. 04 Briefly explain your experience in graphic designing. 05 List the software programs and design tools you have experience using. Required Question