Location: Plano,TX, USA
About the Position:
The Customer Marketing Manager will be responsible for developing and executing marketing strategies that enhance customer engagement, retention, and advocacy. This role will work closely with cross-functional teams to create and implement campaigns that support customer success and drive business growth.
As a Customer Marketing Manager, you will:
* Develop and execute customer marketing strategies to drive engagement, retention, and advocacy.
* Collaborate with cross-functional teams, including product, sales, and customer success, to ensure alignment and integration of marketing initiatives.
* Analyze customer data and insights to identify opportunities for targeted marketing campaigns.
* Create and manage multi-channel marketing campaigns, including email, webinars, case studies, and customer events.
* Monitor and report on the effectiveness of marketing campaigns, using data to optimize and improve performance.
* Develop and maintain customer segmentation and personalization strategies.
* Manage customer advocacy programs, including customer testimonials, case studies, and reference programs.
* Stay up-to-date with industry trends and best practices to ensure we remain competitive in the market.
You are a strong fit for this role if you have:
* Bachelor's degree in Marketing, Business, or a related field.
* 3+ years of experience in customer marketing, preferably in a B2B SaaS environment.
* Strong analytical skills with the ability to interpret data and make data-driven decisions.
* Excellent communication and interpersonal skills.
* Proven ability to manage multiple projects and meet deadlines.
* Experience with marketing automation tools and CRM systems.
* Creative thinker with a passion for customer-centric marketin
Benefits:
* Competitive salary
* 20 Days of PTO (Paid Time Off) and 13 days of companywide holidays
* 8 hours to volunteer and impact the community
* Comprehensive benefits (Health/Dental/Vision/ 401K)
* The work/life set up you need to be successful.