Location: Charlottesville,VA, USA
CoConstruct is looking for a Customer Marketing Manager that will lead marketing efforts to grow revenue from our customer base. You will be responsible for crafting and executing multi-channel campaigns designed to increase customer retention and lifetime value. You will work closely with the marketing channel experts and customer success team to develop programs designed to increase CoConstruct's value for our customer's businesses. You will collaborate closely with our sales, product marketing, revenue operations, and marketing production teams, and your peers on the marketing performance team to produce high impact campaigns that cultivate, engage and retain customers throughout their lifecycle.
A successful candidate should have proven experience in building and executing measurable and successful programs/campaigns in a B2B environment. We are looking for a self-starter who can both design a strategic customer marketing plan and then execute with precision. The ideal candidate is an ever-curious, results-driven marketer.
What You'll Do
* Design and execute full-funnel multi-channel marketing programs to increase product adoption, as well as lifetime value via new revenue streams, recurring revenue, and subscription upgrades.
* Grow customer advocacy by eliciting, analyzing, and packaging user feedback for internal teams to consume.
* Work closely with product marketing to ensure sustained adoption of new features.
* Use scalable, repeatable processes and techniques.
* Ensure channel tactics are used in an integrated manner -- including email, webinars, outbound campaigns, live and virtual events, social media, in-app messaging, etc. -- to create an awesome, integrated experience for our customers.
* Obtain a deep understanding of our customer segmentation in order to engage the right people in the best possible way to achieve results.
* Ability to represent customer marketing plans to a wide range of stakeholders, including sales teams and executives.
* Actively solicit inputs from key stakeholders regarding customer marketing campaign plan requirements.
* Strong understanding of underlying systems and teams that are key to customer marketing success.
Required Skills/Experience
* 3-5 years B2B customer marketing or demand generation experience, SaaS preferred.
* Do you have at least three years of demand generation experience, whether for customer acquisition or customer marketing?
* Demonstrable experience leveraging modern marketing tenets to build a multi-channel revenue growth engine.
* Deep understanding and experience with marketing automation systems, lifecycle marketing tactics, user segmentation, and other key marketing principles.
* Do you have experience with marketing automation systems, lifecycle marketing tactics, user segmentation? Please list the marketing automation systems you're familiar with and how you've leveraged them in the past.
* Experience with marketing automation tools (HubSpot preferred), customer relationship management tools (HubSpot preferred), and in-app messaging tools (preferred).
* Strategy, accountability, project management, and campaign execution skills.
* Accountability for and ownership of all customer marketing KPIs.
* Excellent written and oral communication skills.
* Strong interpersonal skills; ability to influence others with and without formal authority and build partnerships within the organization.
* Highly organized and self-motivated with a high level of initiative.
* Obsessed with metrics - monitor the results of campaigns, reporting, and optimizing for new and better campaigns.
* Confident collaborating with various content stakeholders across several teams.
* Experience working with project management software (e.g. Asana, Monday.com, Basecamp, etc.)
* High-horsepower thinker - High Execution doer.
* Ability to work in a fast-paced environment with meticulous attention to detail.
Why Us
We're already the #1 rated company in our space and our customers love our system and our people. Recently voted locally as The Best Place to Work in Charlottesville we care as much about our people as our customers, and it shows! Whether it's a pancake breakfast, a video game night, a 5k mud runs, or a happy hour, there's time to enjoy the other people who are on the mission with you.
We're also on a strong financial footing, with 12 years of organically-fueled growth and four years running on the Inc. Magazine list of fastest growing privately held companies in the US. But, there's so much more we can do. And that's why we need you to join our growing team!
CoConstruct's core values appear in everything we do and everyone we hire:
* Look in the mirror first: We first look to ourselves to see what we can do (and not just say) to make a difference.
* Understand why: We constantly dig deeper and question the status quo in pursuit of a better way.
* Practice sympathetic straight-shooting: We don't sugar coat the truth, but we always tell it, with care -- even when it's not convenient.
* Pursue the customer's perspective: We make our customers' lives happier by looking at the world through their eyes -- and then taking action.
* Show personality: We allow our personalities to shine, so our customers love not just what we sell, but who we are.
* Boldly Innovate: We unapologetically question the status quo - then focus, experiment, and simplify to solve important problems.
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CoConstruct is an equal opportunity employer and does not discriminate on the basis of race, sex, age, national origin, religion, physical or mental disability/handicap, marital status, veteran status, or any other basis prohibited by law. The purpose of this document is to provide a general statement of the major responsibilities of this position and is not intended to describe all elements of the work that may be performed and should not serve as the sole criteria for personnel decisions.