FirstPro is now accepting resumes for a Business Strategy Manager position based in Marlborough, MA. This role will focus on working with the company's clients to understand their needs, developing and executing strategies that address the economic needs of clients and how the company's portfolio can address them. This is a permanent, direct-hire role.
Responsibilities
Insight Generation:
- Collect customer and cross functional insights as relevant, including customer insights (VOC/MR), Competitive landscape, Reimbursement landscape, Commercial/franchise objectives
- Partner with internal teams to develop VAT insights via the Value Analysis Leadership Forum Establish global economic customer advisory capability
- Ensure insights are incorporated into product-level economic value activities
- Work with the market research team to test product value messaging and value propositions with global customers and adapt as needed based on this input
Portfolio analysis:
- Create portfolio framework for assessing economic value and environmental sustainability early stage in exploratory and work with the exploratory and portfolio teams
- Partner with FLTs to support long-term strategy work and prioritize future areas for investment
Value proposition development
- Serve as the subject matter expert for Value Proposition, guiding the teams through workshop development of a clinical and economic value proposition that will resonate with customers
- Create initial unmet need/ early value prop for all active exploratory programs and all TDP and PDP programs
- Partner with market research team for ongoing validation of value prop
Pricing strategy development
- Work collaboratively with a cross functional team to determine evolutionary vs revolutionary product category and skimming, premium, uplift, benchmark, penetration pricing strategy
- Work with the regions to establish Global pricing floors
- Develop an early read on ASP and target COGS based on elevate targets for financial model assumptions in TDP phase
- Validate market and financial model assumptions
- Conduct pricing market research, including willingness to pay and buying process assessment
VAC messaging and collateral creation
- Develop and vet economic value drivers for each product
- Create a design brief outlining the economic value story for the team to integrate into marketing collateral
Requirements
- Minimum 5 years successful related business/marketing work experience
- Undergraduate degree required, MHA or MBA preferred
- Healthcare provider administration, healthcare consulting or related healthcare marketing experience preferred
- Working knowledge of clinical and financial data relevant to healthcare systems
- Track record of developing a strategic understanding of new/emerging target customer segments and building a marketing plan designed to achieve business objectives with those customers
- Excellent communication and interpersonal skills
- Demonstrated success leading in a matrix organization
- Demonstrated success managing complex projects