Job Title: Senior Digital and Predictive Analyst
Location: Orlando, FL
Duration: Fulltime
Responsibilities
- Behavioral analysis of website and/or mobile app usage across full digital ecosystem including transactional commerce flows and content consumption
- Emphasis on friction point and journey analysis in support of experience improvement, persona development, demand, and conversion optimization questions
- Potentially participate in predictive analytics deliverables including data exploration and feature development
- Ability to independently coordinate with Cast resources, effectively communicate analytical methods and synthesize findings
Qualifications we seek in you!
Minimum Qualifications / Skills
- Bachelor's degree in analytical/quantitative field – e.g., statistics, economics, mathematics, marketing analytics, engineering, etc.
- Relevant years of analytical and digital experience in relevant field
- Primarily utilize Adobe toolsets (Workspace, CJA, etc.), but ability to work with raw and aggregate data in SQL would be ideal
Preferred Qualifications/ Skills
- Proficiency in, R, and/or Python programming languages
- Interest in machine learning and artificial intelligence
- Ability to excel in a fast-paced, complex, and ambiguous business environment
- Ability to deliver work on-time
- Team player mentality
- “Get stuff done” approach
- Attentiveness to detail
- Desire to learn and grow with an organization
- Experience in hospitality and media industry is an advantage