Location: New York,NY, USA
Description
Blink is a security automation platform that generates automated workflows to handle repetitive tasks or enforce security policies - in the Blink of AI.
Join our fast growing team, and help put the power of automation in the hands of every security professional.
About the Role
We are looking for an enthusiastic demand generation manager to accelerate funnel growth at Blink Ops. You will own the demand generation priorities and budget to invest across digital channels, campaigns and events. The ideal candidate will have a strong grasp of current marketing tools, paid media tactics, analytics, and Account Based Marketing (ABM) strategies and be able to execute marketing campaigns from concept to execution to optimization.
Your Background
* Bachelor's degree from an accredited college or university
* Experience targeting cybersecurity and IT buyers at C-level and mid-management level to drive meetings is a must
* Digital marketing experience and technical depth in email, social media (LinkedIn, Twitter), display, and search
* Experience with marketing operations and CRM tools
* Good analytical and reporting skill sets for measuring and educating on demand generation metrics
* Startup experience and strong desire to operate and overachieve
Your responsibilities
What You'll Do
* Bachelor's degree from an accredited college or university
* Experience targeting cybersecurity and IT buyers at C-level and mid-management level to drive meetings is a must
* Digital marketing experience and technical depth in email, social media (LinkedIn, Twitter), display, and search
* Experience with marketing operations and CRM tools
* Good analytical and reporting skill sets for measuring and educating on demand generation metrics
* Startup experience and strong desire to operate and overachieve
Requirements
Requirements and Skills
* 4 years or more leading content for a SaaS or Cybersecurity startup
* Marketing Automation Management skills are a must. Hubspot, ideally
* Strong communication, presentation, and writing skills
* Project management skills to drive projects with multiple stakeholders, interdependencies and moving deadlines
* Demonstrated track record of delivering results in high growth, innovative and fast-paced environments
* Experience with Webflow, GA4 and analytics