Demand Generation Manager - Single Family
: Job Details :

Description

Join our team as a Demand Generation Manager for our single family rental market segment

and lead the development and execution of our demand generation strategy. Your expertise in

marketing automation, lead generation, and digital marketing will be pivotal in creating and

implementing successful campaigns that drive revenue growth. Collaborating closely with

cross-functional teams, you will be responsible for every stage of demand generation, from

conceptualization and design to rigorous testing and successful deployment, as well as each

stage of the customer lifecycle from awareness to retention.

Responsibilities

● Develop and execute demand generation strategies to drive qualified leads and revenue

growth.

● Collaborate with cross-functional teams to create and optimize marketing campaigns

across various channels, including email, social media, events, webinars, and paid

advertising.

● Analyze and report on campaign performance, identifying areas for improvement and

implementing data-driven optimizations.

● Manage and optimize lead nurturing programs to increase conversion rates and

accelerate the sales cycle.

● Conduct market research and competitive analysis to inform demand generation

strategies and messaging.

● Work closely with sales teams to ensure alignment on lead quality and follow-up

processes.

● Work with customer success teams to ensure alignment on retention and upsell

strategies.

● Continuously test and iterate on demand generation tactics to improve results and drive

innovation.

Qualifications:

● Bachelor's Degree in Marketing, Communications, or a related field

● 4+ years of experience in B2B demand generation, including experience with outbound

marketing and inbound lead generation

● Experience in the single family rental industry (preferred)

● Demonstrable success driving pipeline growth and revenue through integrated

campaigns

● Strong understanding of sales and marketing technologies, including marketing

automation (Marketo preferred), CRM (Salesforce preferred), social media management,

and analytics platforms

● Excellent written and verbal communication skills, with the ability to create engaging

marketing content

● Proven ability to thrive in a fast-paced environment with high expectations and tight

deadlines

● Strong analytical skills and ability to use data to inform decision-making and strategy

development

● Experience managing budgets and ability to balance competing priorities effectively