Logistics:
- Title: Digital Adobe Senior Analyst
- Location: 2-3 days/week onsite
- Hourly Rate: $40-60/hour
- Work Authorization: USC/GC
- Ideal Start Date: ASAP
Must Have Skills:
- Minimum 5 years of web analytics experience
- Strong Adobe marketing cloud experience is required (Workspace, Report Builder, Data Warehouse, Target, etc.)
- Bachelor's Degree in Business, Marketing, Mathematics, Computer Science or Statistics
- Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
- Expert knowledge of Excel and PowerPoint
- Up to date with current analytics trends and tools
- Excellent communication skills; proven written and oral presentation skills
Ideal Skills:
- Experience with business intelligence tools
- Experience with offline/online data integration
- Implementation experience with analytics platforms such as a web reporting tool and tag management software
Typical Day/Responsibilities:
- Leverage data to gain insights into trends, user behavior, and user pathing to drive our digital marketing strategies
- Take various sources of data and condense it down to a coherent story with a clear conclusion and actionable insights
- Manage stakeholder relationships and serve as the SME for web analytics
- Contribute to building an analytics strategy and elevate the analytics platform to achieve a data-driven digital marketing culture
- Data analysis for web projects, A/B and multivariate testing, and ad hoc requests
- Oversee tag management services and maintain integrity across multiple sources of data
- Partner with multiple vendors to implement analytics requirements
- User acceptance testing of Adobe tags and validation of web reporting enhancements/changes (data validation, etc.) on various platforms
- Communicate project status, risks, dependencies and roadblocks for technical audiences and business stakeholders