Description Position at EF Educational Tours Some companies are in the Business of Technology. Others are in the Business of Finance...Or Sports...Or Soft Drinks. At EF, we're in a different kind of business. One that's a little less tangible and makes a big impact. We're in the Business of Understanding. Between people. Between cultures. For over half a century we've been the leader in international educational programs and methods designed to foster such understanding. Through Language, Cultural Exchange, Academic Studies, and Educational Travel, we create the kinds of immersive experiences that challenge biases, open minds, and pave the way for a more understanding world. And yes, we have technology, we have finance, we even have sports with our own professional cycling team EF Education - EasyPost. But it's what we do with it - Building greater understanding, breaking down barriers, and creating a better world...that makes all the difference. EF Educational Tours (ET), a division of EF Education First, is seeking a data-driven Digital Analyst to join our Marketing Data & Analytics team. In this role, you will play a pivotal role in analyzing cross-channel campaign performance, website user behavior, and customer journey insights. Your expertise in extracting actionable intelligence from data will empower our marketing team to make informed decisions that drive customer acquisition, engagement, and ultimately, revenue growth. What you'll do:
- Campaign Performance Analysis:
- Conduct in-depth analysis of marketing campaigns across email, direct mail, and paid social platforms (Facebook, Google, TikTok, Pinterest, Bing).
- Measure and report on key performance indicators (KPIs) such as click-through rates, conversion rates, cost per acquisition (CPA), and return on investment (ROI)
- Uncover insights into campaign effectiveness, audience segmentation, and channel optimization opportunities.
- Website & User Behavior Analysis:
- Analyze website traffic patterns using Google Analytics and other relevant tools.
- Identify trends in user behavior, content engagement, and conversion paths.
- Develop data-driven recommendations to enhance the user experience, improve conversion rates, and personalize website content.
- Cross-Channel Attribution:
- Analyze the customer journey across various touchpoints (web, mobile app, email, etc.) to understand how different channels contribute to conversions.
- Develop attribution models to allocate marketing spend effectively and optimize channel mix.
- Forecasting & Planning:
- Collaborate with advanced analytics team to utilize time series forecasting techniques to project lead volume based on historical campaign performance.
- Leverage data insights and AI techniques (where applicable) to develop personalized audience segmentation strategies, enabling more targeted and effective campaigns.
- Partner with marketers and finance to make budget and investment decisions to maximize ROI.
- Reporting & Communication:
- Create clear and compelling presentations to communicate marketing performance, insights, and recommendations to stakeholders at various levels.
- Collaborate effectively with marketing managers, channel owners, and data engineers to translate data into actionable strategies.
Who you are:
- Education: Bachelor's degree in marketing, Statistics, Data Science, or similar technical field. In lieu of a degree, commensurate experience in digital marketing analytics will be considered.
- Experience: 5+ years of experience in digital marketing analytics or a similar role.
- Technical Skills:
- Strong SQL skills for querying and manipulating data in Snowflake.
- Proficiency in Power BI or similar data visualization tools for creating insightful reports and dashboards.
- Experience with Google Analytics, customer data platforms (CDPs), and other web analytics tools.
- Familiarity with statistical analysis techniques for hypothesis testing and experiment design.
- Additional Skills:
- Excellent communication and presentation skills, with the ability to translate complex data into actionable insights for non-technical audiences.
- Strong analytical and problem-solving skills.
- Ability to work independently and collaboratively in a fast-paced environment.
- Curiosity and a passion for leveraging data to drive business results.
Nice to Have:
- Experience with R or Python for data analysis.
- Experience with A/B testing and optimization.
- Experience with marketing attribution modeling.
- Knowledge of the travel or education industry.
Why you'll love working here:Work in our beautiful Cambridge, MA where you'll enjoy comprehensive professional development, frequent social programming and employee-run DEIB Resource Groups and clubs. You can expect:
- Paid international and domestic travel at least once a year (more as you grow with us)
- Eligibility for our Workplace Flexibility Program: our hybrid work model with up to two days of work-from-home flexibility work per week, after your initial onboarding
- Robust professional growth opportunities including monthly trainings, workshops, and inspiring talks with global leaders and experts
- Four weeks paid vacation your first year and ten paid holidays
- 25% company match on your 401(k) contribution
- Excellent medical, dental, and vision coverage, along with life and disability insurance
- Wellness benefits and a yearly fitness reimbursement
- EF program discounts including travel, language schools, childcare, and more
- Dependent care, healthcare, and commuter flexible spending accounts (FSAs)
- Discounts at local venues and businesses
About EF Education First: Yes, we're a large global company of 55,000 employees in 115 countries, but we act with the nimbleness and agility of a much smaller organization. Founded and run by the same family since 1965. We're always on the lookout for people with drive, creativity, empathy and what we like to call 'fingerspitzengefuhl' (German for 'keeping ones finger on the pulse'), to help us continue our journey; to transform lives, and yes, make the world a better place. Is that you? Then step into a larger world and apply for the roles that will excite you and challenge you in new ways. careers.ef.com #LI-JS1