Location: Mcallen,TX, USA
About Entravision
Entravision is a leading global advertising, media and ad-tech solutions company connecting brands to consumers by representing top platforms and publishers. Our service portfolio enables high-performance campaigns while using highly competitive audience reach, cutting-edge mobile programmatic solutions, machine-learned bidding algorithms and demand-side platforms on a global scale.
In the US, Entravision is a leader in Hispanic marketing & media solutions serving both local and national Clients for more than 25 years. Our unique portfolio includes primarily Spanish language TV & Radio broadcast assets across 35 markets, an exclusive audio network & streaming platform, and a robust mix of curated digital & social media content solutions.
Digital Campaign Manager
McAllen, TX | Full Time
Summary
Entravision's Ad Operations team is looking for a new Digital Campaign Manager to join our team! This role will include day-to-day responsibilities of trafficking and managing digital campaigns with a focus on CTV, Pre-Roll Video, Digital Audio and Display campaigns executed in The Trade Desk, GAM, Triton, among other platforms.
We are looking for someone who is goal-oriented and passionate about digital media. Must be able to work in a fast paced, high-volume environment as well as have the technical skills required to set-up and optimize campaigns against industry standard KPIs.
If this description fits you, then this is an exciting opportunity to join and experience working with a fun-loving, energetic team.
Essential Functions
* Strategize, execute, and manage a variety of client campaigns including trafficking, in-flight optimization and post campaign analysis.
* Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests.
* Develop campaign strategies to support and achieve the client's business objectives
* Utilize platforms to prepare reports and communicate campaign performance to clients.
* Collaborate with Sales Planning to develop campaign strategies and budgets that meet client goals and objectives.
Provide the Account Management team campaign reporting data for client recap decks as well as campaign strategy recommendations for future campaigns.
* Work with sales teams to validate insertions orders, follow up on missing assets, report on campaign delivery, optimizations, and billing.
Competencies
* Ability to Work Independently.
* Excellent Attention to Detail.
* Ability to Work under pressure and prioritize projects.
* Knowledge of digital ad ecosystem and familiarity with ad platforms and tools ex. The Trade Desk, AppNexus, Google DV 360), Google Tag Manager, Google Analytics
* Team Player.
Required Education and Experience
* BA degree in marketing, business or equivalent work experience
* At least 2-3 years of work experience in digital campaign management or related fields
* Trade Desk or GAM Certification a plus
* English Fluency Required.
POSITION TYPE/EXPECTED HOURS OF WORK
This is a Full Time position. Actual schedule and hours may vary.
SUPERVISORY RESPONSIBILITY
Reports directly to Sr. Manager, Client Services, Sales
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
Entravision Communications Corporation participates in the E-Verify system operated by the US Department of Homeland Security and the Social Security Administration and will use E-Verify to confirm work eligibility for all new hire employees.
Entravision Communications is an Equal Opportunity Employer.
We encourage women and minorities to apply