Digital Content Lead – Scale Our Social Media Presence
Dallas, TX Preferred | Hybrid Role | Long-Term Opportunity
BullFitness Inc. is transforming lives by helping professional and executive women achieve sustainable weight loss and regain their confidence. With an established digital presence of over half a million followers across our platforms, we're looking for a Digital Content Lead to take our brand to the next level on Instagram, YouTube, and Facebook.
This isn't a role for beginners—we're seeking a highly skilled creator and strategist who has successfully elevated established brands and can help us maximize our content's impact and reach.
Role Summary
As the Digital Content Lead, you will be responsible for building on our already-strong digital presence and elevating it to new heights. Your focus will be on developing and executing strategies that drive engagement, grow followers, and increase our reach. While this role involves hands-on content creation, it's also about leadership—overseeing contractors and team members to ensure consistent delivery of high-quality content.
This is a long-term opportunity in a growing company, ideal for someone with a proven track record of taking brands from great to extraordinary on social media.
Key Responsibilities
- Scale Social Media Presence: Build on our strong foundation of 500,000+ followers, with a focus on maximizing our reach and engagement on Instagram, YouTube, and Facebook.
- Content Strategy: Develop and execute a cohesive content strategy that aligns with BullFitness's goals and connects with our target audience.
- Visual Excellence: Oversee the creation of visually compelling content (video, graphics, and photos) that resonates with our audience.
- Content Creation: Plan, shoot, and edit videos and other digital assets to showcase BullFitness's expertise and mission.
- Team Leadership: Manage contractors and team members, including editors and camera operators, to streamline workflows and ensure timely delivery.
- Analytics & Growth: Use data-driven insights to optimize content performance and guide strategy, tracking metrics like engagement, reach, and conversions.
- Trend Spotting: Stay ahead of social media trends to ensure BullFitness remains innovative and competitive.
Who We're Looking ForMust-Haves:
- Proven Experience: Demonstrated success in scaling an established social media presence to drive growth and engagement.
- Creative Expertise: Proficiency in video production (shooting, editing) and a strong understanding of content strategy for Instagram, YouTube, and Facebook.
- Leadership Skills: Ability to manage contractors and team members effectively, ensuring alignment and accountability.
- Strategic Thinking: Experience designing and executing strategies that deliver measurable results.
- Local to Dallas, TX (Preferred): While not mandatory, in-person collaboration in Dallas is a significant advantage.
Nice-to-Haves:
- Experience in health, fitness, or wellness industries.
- Expertise in optimizing YouTube channels for reach and monetization.
- Familiarity with paid social campaigns and influencer collaborations.
Why Join BullFitness?Established Platform:
- Join a company with 500,000+ followers across platforms and an engaged community ready to grow even further.
Impactful Work:
- Be part of a mission-driven company helping women achieve transformative health and confidence.
Leadership Opportunity:
- Drive strategy and lead a team to elevate BullFitness's digital presence to new heights.
Growth-Oriented Culture:
- Work in a collaborative, innovative environment with opportunities for long-term advancement.
Flexibility:
- Enjoy hybrid work options, with remote flexibility and in-person collaboration opportunities in Dallas.
What Success Looks Like
- Short-Term (First 90 Days):
- You've launched strategies that enhance engagement and reach on Instagram, YouTube, and Facebook, while building strong relationships with the content team.
- Mid-Term (6 Months):
- You've developed a scalable content strategy and implemented systems to consistently deliver high-quality, impactful content.
- Follower counts and engagement rates have grown significantly, and BullFitness is becoming a leading voice in our niche.
- Long-Term (1 Year and Beyond):
- You've helped BullFitness achieve exponential growth in followers, engagement, and conversions across platforms.
- You're a trusted leader driving the company's digital presence to new milestones.
Next Steps
If you're ready to build on an established digital presence, lead a high-performing team, and take BullFitness to the next level, we want to hear from you!