Meyer Distributing is a complete wholesale distributor: automotive, RV/towing, outdoor living, marine, and more. With 85+ locations across the country, Meyer services dealers nationwide. Meyer Logistics is a transportation company that serves as the backbone of Meyer Distributing's shipping network. Meyer Logistics has a fleet of 500+ top-of-the-line trucks. Meyer Distributing & Logistics are driven to perform - come join our team today!The Digital Content Specialist will create and manage content for our websites to increase traffic and sales. In this role the specialist will write, develop, edit and publish content and copy for products for our website and social media. The specialist will also review product assets, website setup and organization to ensure we have the proper content and copy for a product to support a buying decision.Preferred Experience for a Digital Content Specialist:
- Education/Certification(s): Bachelor's degree or greater in a related field such as marketing, English, technical writing or related field
- Experience: Two or more years of experience writing and producing online content in a corporate, non-profit, or agency environment
Requirements for a Digital Content Specialist:
- Strong understanding of SEO best practices, including keyword research, on-page optimization, and link building.
- Strong analytical and problem-solving skills
- Excellent communication skills, both verbal and written
- Strong teamwork and organization skills
- Knowledge of Google Analytics, Google Search Console, Google Tag Manager, SEMrush, Screaming Frog and Google Ads is a plus
- Ability to present complex data in clear, concise text
- Understanding of web writing principles as opposed to print
- Understanding the data and content needed for ecommerce
- Proficient with Microsoft Office Suite with a strong emphasis of knowledge in excel and word
Benefits for a Digital Content Specialist:
- Medical
- Vision
- Dental
- Disability
- Life Insurance
- 401K with Company Match
- Bi-weekly paydays on Wednesdays
- Paid Holidays
- Paid Vacation
- Personal Days Available
- Up to 20% Employee Discount
- Casual Dress Code
- Health Savings Account
- Introductory & Annual Reviews
- Other Meyer Perks: Tuition Reimbursement, cell phone discounts, rental car discounts, etc.
Digital Content Specialist duties include but are not limited to:
- Write, manage and update product information
- Use research, logic, reason and knowledge to identify product specifications, descriptions, features and proper organization
- Has a solid understanding of SEO and how to leverage it in product listings, meta content and online descriptions
- Communicates effectively in writing as appropriate for the needs of the audience
- Assess the audience needs for whom the content is for and adjust tone and technical terms used to meet those requirements
- Ensure product content is effective, current and relevant
- Review product photography for accuracy and proper presentation and edit or update as needed
- Review the organization of products based on the intended audience
- Oversee the social media for our site to ensure messaging is tailored to our audience and product is represented based on marketing campaigns
- Collaborates with key business units and cross-functional team to manages change(s), solicit feedback and ensures compliance and integrity of content
- Maintains positive, cooperative, and mutually supportive relationships with all instructional staff, and support personnel
- Lead, monitor and track project progress, providing regular updates to senior management and stakeholders. Manage resources, and timelines, adjusting as necessary to ensure successful project outcomes
Pay Range:
- $45,000 - $60,000 depending on experience
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