Creative agency is looking for a Digital & Content Strategist to join our team and develop social and digital forward campaigns that fuel client success. If you think strategy first, have a passion for creating content that resonates, and can translate that passion into measurable results through data analysis, we want to hear from you!
Responsibilities
- Lead in-depth research and analysis on assigned topics that include audience profiles, sentiment, purchasing and behavioral habits, industry and competitor trends
- Form actionable insights and strategies
- Strong understanding of target audience needs and content behaviors
- Develop strategic frameworks, campaigns and content to build brand awareness for clients
- Have a strong understanding of organic and paid social, SEO driven and editorial content
- Create content strategies, messaging frameworks and content calendars around a comprehensive narrative
- Work with creative team on the ideation and production of videos, blogs, presentations and social content
- Shape and copyedit stories that the copy team writes, and write some short-form content assets
- Analyze information critically and provide digestible conclusions and insights
- Structure research findings logically and engagingly, incorporating storytelling elements and character analysis for captivating content
- Coordinate flow of assignments, assets, and approvals before client delivery and execution
- Measure impact of content and marketing campaigns by collecting and analyzing data
- Keep up to date in trends and best practices across key social platforms (Meta, Google and TikTok)
- Work with team to provide playbooks and community guidelines as needed
You're a great fit if you have
- Experience using platforms such as Resonate, GWI, Mintel, Baymard and Kantar for research
- Experience using social management platforms (Emplifi, Sprinklr and/or Dash Hudson) is a must
- Must have familiarity with SEO keywords and trends
- 4-6 years in a content strategy role, preferably at a large brand or agency
- Understanding of messaging, campaign development, paid/owned distribution, and marketing analytics
- Ability to work independently and take initiative.
- Effective time management in a remote environment.
- Excellent communication skills, both verbal and written
- Ability to envision and maintain extremely high standards, even under deadlines