Location: Everett,WA, USA
The Digital Analyst is empowered to translate data into meaningful insights that tell the story of how customers interact with us from a digital perspective. The Digital Analyst conducts research across multiple platforms to drive data-driven insights that enable decision-making. This person works cross-functionally to plan and lead digital analytics and develop reporting that communicates trends and performance against key performance indicators (KPI's). The Digital Analyst is responsible for ensuring that we continue to drive traffic, engage our customers and report progress in a timely manner. To gain further perspective this individual is responsible for administering the following and sharing insights: A/B and multivariate testing, digital surveys and polling, as well as user testing and usability. This position requires strong analytical skills, attention to detail, a positive and professional attitude, and the ability to collaborate in a team environment. The ideal candidate is an expert at analyzing digital user behavior and delivering actionable insights that guide decision making and optimization. The position is both strategic and hands-on, requiring a passion to improve the customer's experience. Qualifications and experience desired: Well versed in Google Analytics 4, not just Google Analytics. Tableau expertise Coding is a desired skill-set, but not required Bachelor's degree with a minimum 3 years relevant work experience and hands-on expertise with a leading analytics product (Google Analytics preferred) Understanding of an familiarity with transit technology Experience in customer research and focus group testing Expose to Agile/Scrum methodology Qualification to enter this position requires knowledge of the following: Digital methodologies Big data and data mining Paid social and paid search Customer surveys and polling Web platforms and technologies Various forms of testing, including A/B/Multivariate Social media management tools and email marketing software Qualification to enter this position requires skill in: Gathering and analyzing data and forming logical conclusions Distilling data and generating reports Devising ways to better exploit data, identify insights and present results in a stimulating and actionable way Delivering analysis and insights which shape the direction of the business, services, products or the brand Influencing others in a matrix organization Thinking, writing and verbalizing thoughts analytically Communicating at all levels in the organization (orally, visually and digitally) Active listening, critical thinking and problem solving Digital technology and business analysis Working effectively under pressure, meeting deadlines, and adjusting to changing and competing priorities across complex projects Researching strategic issues, technology, and techniques; performing analysis and evaluation and providing recommendations Working both independently and as a team member Using the Microsoft Office suite of products and services Projects and functions to be performed: Perform thorough analysis and identify actionable insights aligned with the digital product roadmap and other initiatives Develop and manage comprehensive digital reporting that includes the website, social media, email and SMS Work with business stakeholders to identify key performance indicators for each of our digital touchpoints across the agency Build custom dashboards and reports that clearly communicate effectiveness to various audiences aligned with KPIs Make findings and recommendations visible across the agency to a variety of audiences, including executive staff Facilitate A/B and multivariate testing through the website, social channels and email in order to test improvement hypotheses Measure site usability/effectiveness, and present actionable insights and recommendations based on data, results and best practices Configure Google Analytics account and other measurement tools to ensure all data is being tracked, funneled and reported accurately Research and recommend new tools and techniques for measuring the effectiveness of the digital experience for customers Provide analysis of features prior to and after launch that measure their success with insights based on success metrics Location: Everett - Onsite position only - Tuesday, Wednesday, possibly Thursday's. 16-24 hours per week. Duration: up to 3 months Pay: $35 per hour