Digital Marketing and Operations Manager
: Job Details :

Role

The Digital Marketing/Operations Manager specializes in process and technology platforms that support the overall business's marketing strategy, including digital marketing programs, campaign planning, and performance measurement activities. The ideal candidate is highly analytical, detail-oriented, and has a strong understanding of marketing technologies, data management, accessibility concerns, digital advertising and ADA compliance.

Responsibilities

* Collaborate with cross-functional teams and business teams to align marketing operations with overall business goals.

* Setting up and maintaining a multichannel editorial calendar.

* Oversee the implementation of marketing technologies, web design, analytics tools, ad buying programs and lead management requirements.

* Work with the brand manager, creative team, internal partners and our production agencies on updates for Credosemi.com, the Credo investor site and the company intranet.

* Collaborate with IT on the integration of marketing technologies with other business systems.

* Develop and maintain reporting dashboards to track marketing communications performance and ROI, while also providing insights/recommendations for improvement.

* Conduct data analysis to report out on marketing strategies for upper management and board.

* Support the planning of marketing campaigns and coordinate with teammates to ensure campaigns are delivered on time and meet objections.

* Identify bottlenecks and inefficiencies in marketing operations processes and workflows; develop and implement strategies for process improvement.

* Monitor campaign performance

* Deliver monthly analytics reports.

* Work with the IR team on IR website updates.

* Work with the IT team on the evolution of the Credo Intranet.

* Work in close partnership with the Sr. Brand Manager to brainstorm and develop visually compelling experiences that resonate with a broad target audience.

Qualifications

* Bachelor's or the equivalent in marketing, business, or a related field.

* 5-10 years of experience in marketing operations or a related role.

* Proficiency with marketing technologies.

* Excellent communication and organizational skills.

* Ability to work collaboratively in a diverse team.

* Understanding of digital marketing strategies and tactics.

* Digital ad buying experience preferred.

* Good presentation skills.

Pay Range: $110,000 - $130,000

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