Description Cansortium Inc is a vertically integrated cultivator, processor, formulator, and retailer of Premium Cannabis Products currently operating in Florida, Pennsylvania and Texas as FLUENT Cannabis. Our purpose is to compassionately provide patients access to the highest level of medical cannabis in an unrivaled, professional healthcare environment with outstanding customer service. Patient care always comes first at FLUENT and our standards, practices, and performance is unmatched. We are looking for leaders who want to work alongside great talent and create a positive work experience for their team. We are focused on continuous improvements, which creates development opportunities, engaged feedback, and increased contributions towards our goals as a leader in the medical cannabis industry. Find out more at www.getfluent.com. Follow us on LinkedIn. ROLE SUMMARY The Digital Marketing Associate is responsible for the optimization of our online presence to increase sales, expand existing customer base, find new audiences, and direct more traffic to FLUENT dispensaries through the management of our Digital platforms. KEY RESPONSIBILITIES
- The Digital Marketing Associate is responsible for optimizing our online presence to increase sales, expand our existing customer base, find new audiences, and direct more traffic to FLUENT websites and dispensaries.
- Create custom sections on FLUENT's e-commerce provider to highlight sales and campaigns.
- Create custom emails and segmentations to send promotional messaging to customers.
- Monitor and maintain E-Commerce, website, and email platform functions to include proper messaging display and functionality.
- Perform website management to include FLUENT website functionality, online error detection and repair, and the proper display of all FLUENT content across all mobile and desktop device types. Will report to associate marketing director to resolve issues and implementation.
- Develop and execute content creation for blogs and social initiatives.
- Optimize sales and conversion funnels.
- Monitor and assess competitor marketing and promotional sales initiatives.
- Provide reports on competitor activity to track performance and setup of sale.
SKILLS/INTERESTS
- Teamwork - collaborating with others to improve overall standards of work and service.
- Proficient in web development, SEO, and Microsoft applications.
- Excellent verbal & written communication skills.
- Thrive in a fast-paced environment.
- Ability to speak professionally to clients.
- Organization, initiative, good communication skills, critical thinking, proactiveness, and confidentiality are essential attributes.
- Strong attention to detail and problem-solving attitude.
- Able to work under pressure.
- Ability to think creatively and innovatively.
- Ability to problem solve with creative solutions.
- Multi-tasks, prioritizes and meets deadlines in a timely manner.
- Performs other related duties as assigned.
QUALIFICATIONS & EXPERIENCE
- Ability to easily translate marketing initiatives and performance to revenue and business impact to understand relative impact and prioritize accordingly.
- Advanced quantitative and qualitative analysis skills.
- Bachelor's degree in Marketing, business management, or a related field, or equivalent relevant experience
- 1+ years' experience in developing and supporting marketing initiatives.
SUPERVISORY RESPONSIBILITIES No supervisory responsibilities are assigned to this position. WORK ENVIRONMENT This job operates in a professional office environment. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines. PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. While performing the duties of this job, the employee is regularly required to be able to speak and hear. Employee needs to be able to sit at a workstation for extended periods; use hand(s) to handle or feel objects, tools, or controls; reach with hands and arms and ability to work on desktop or laptop computer for extended periods of time reading, reviewing/analyzing information, and providing recommendations, summaries and/or reports in written format. Must be able to effectively communicate with others verbally and in writing. Employee may be required to occasionally lift and/or move moderate amounts of weight, typically less than 20 pounds. Regular and predictable attendance is essential.. POSITION TYPE / EXPECTED HOURS OF WORK This position regularly requires long hours and frequent weekend work. TRAVEL Travel is primarily local during the business day, although some out-of-the-area and overnight travel may be expected. REQUIRED EDUCATION and EXPERIENCE Bachelor's Degree in Marketing, Data Analysis or related fields ADDITIONAL REQUIREMENTS Per state law, must be at least 21 years of age. Must successfully complete a comprehensive background check. Must pass a drug screening OTHER DUTIES Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. AAP/EEO Statement FLUENT is an equal opportunity employer, and we welcome applications from all backgrounds regardless of race, color, religion, sex, ancestry, age, marital status, sexual orientation, gender identity, disability or any other classification protected by law. COMPANY BENEFITS FLUENT provides comprehensive benefits offerings to all full-time employees. Our benefits include medical, dental and vision insurance, paid time-off program and non-matching 401k plan All applicants must be legally authorized to work in United States and will be required to submit proof of such eligibility. Please note: Only shortlisted candidates will be contacted.