we're looking for a digital marketing & content creation coordinator to join our team based out of NYC. our ideal candidate is a motivated self-starter, with a passion for digital marketing and staying up on social media trends. This role would be responsible for leading all of maman's digital marketing efforts and creating brand relevant content. p.s. must love cookies! Responsibilities of this Role: Coordinate & Create Organic Social Media
- Develop marketing & content plans for all owned channels
Create video and photo content for social media platforms, while maintaining brand guidelines - Stay up to date on the latest social media trends, and implement them in maman's marketing campaigns
- Develop and implement social media strategies across platforms to drive brand awareness, engagement, and growth.
- Create and manage content calendars, monitor social media channels, and engage with our online community.
- Analyze social media metrics to refine strategies and report on performance.
- Coordinate photo, video, and copy assets for brand partnerships
Plan, Coordinate & Implement Paid Media Strategies
- Develop and manage paid digital media campaigns and budgets across google & meta while monitoring performance of campaigns to maximize ROI.
- Work alongside internal team and agency partners to create comprehensive paid media strategies to align with marketing objectives. Execute and track the effectiveness of paid media initiatives.
Develop Email Marketing & Website Strategy
- Develop, write, execute, and optimize email marketing campaigns to engage our audience, drive conversions, and enhance customer retention.
- Analyze performance metrics to continuously improve email strategies.
- Write copy for website in accordance to brand guidelines and implement SEO best practices, monitor Google Analytics for insight into performance.
Reporting & Planning
- Working alongside the marketing team to strategize on the marketing calendar.
- Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs
- Create and develop new ideas to drive maman's revenue (app, social related, promotions, online social media events etc.)
- Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns
Photography & Styling
- Experience with food photography & styling
- Photography of menu items and location as needed.
Requirements: - 2-3 years experience working in digital marketing
- Ability to work from maman NYC office
Preferred Qualifications: - Social media savvy, with a passion for staying on top of trends
- In-depth knowledge of various social media platforms and best practices
- Strong sense of creativity, and ability to bring ideas to fruition
- Excellent interpersonal skills, with the ability to collaborate with other departments
- Ability to analyze consumer metrics, reports, and trends & work within excel and or google sheets
- Experience with paid search & paid media campaigns
- Understanding of website analytics tools, such as Google Analytics
- Working knowledge of adobe creative suite
- Photography experience, ideally in food & beverage
- Proficiency in photo and video editing software is a plus
- Passion for food and beverage industry, previous experience is a plus