Digital Marketing Director - Customer Acquisition
: Job Details :

Execute comprehensive acquisition marketing strategies and tacticsMarketWatch to drive subscriber growth and meet business objectives (volume and revenue).Manage a team of acquisition marketing professionals, fostering a culture of innovation, collaboration, and continuous improvement.Achieve clear performance goals and provide team members with ongoing feedback and development opportunities.Utilize data analytics and insights to manage and monitor campaign performance, identify trends, and optimize marketing efforts to maximize ROI.Spearheaded monthly subscription forecasting in conjunction with Finance, Data Analytics, and the wider team.Ensure owned channels (email, on-site), product experimentation, and paid media budgets deliver against subscription goals (volume and revenue).Work collaboratively with Product/Tech, News, Operations, Finance, and broader Marketing teams to come up with creative ways to drive subscription growth.Provide post-campaign analysis — drawing on successes and failures, in order to identify tactics that are delivering on business goals.QualificationsMUST HAVE: 12+ years of results-driven digital marketing experience including a focus on customer acquisition- experience forecasting with Finance and Data teams a plusMUST HAVE: Experience managing a team- they will manage a team of acquisition marketing professionals, fostering a culture of innovation.MUST HAVE: Excellent communication skills- ability to work with senior-level marketing stakeholders.Experience working with product teamsROI-driven, digital-centric capabilities with the ability to anticipate media consumption trends and emerging opportunitiesHands-on experience developing and reporting on creative metrics and KPIs for business goals as well as process improvement projectsExcellent planning, problem-solving, and analytical skills with the ability to evaluate and resolve challengesExperience seeking out opportunities for collaboration with the wider team and communicating effectively across department