Digital Marketing Director
: Job Details :

This job was posted by : For more information, please see: Department Booth Polsky Center: Marketing About the Department The University of Chicago Booth School of Business is the second-oldest business school in the U.S. and second to none when it comes to influencing business education and business practices. Since 1898, the school has produced ideas and leaders that shape the world of business. Their rigorous, discipline-based approach to business education transforms students into confident, effective, respected business leaders prepared to face the toughest challenges. Chicago Booth has the finest set of facilities of any business school in the world. Each of the four campuses (two in Chicago, one in London, and one in Hong Kong) reflects the architectural traditions of its environs while offering a state-of-the-art learning environment. Chicago Booth is proud to claim: -an unmatched faculty. -degree and open enrollment programs offered on three continents. -a global body of nearly 56,000 accomplished alumni. -strong and growing corporate relationships that provide a wealth of lifelong career opportunities. As part of the world-renowned University of Chicago, Chicago Booth shares the University\'s core values that shape the distinctive intellectual culture. At Booth, they constantly question and test ideas, and seek proof. This extraordinarily effective approach to business leads to new ideas and innovative solutions. Seven of the Booth faculty members have won Nobel Prizes for these ideas - the first business school to achieve this accomplishment. For more information about the University of Chicago Booth School of Business, please visit: Job Summary As a member of the Polsky Center\'s Marketing and Communications team, the Associate Director, Digital Marketing and Communications is responsible for driving digital strategy and bringing external awareness to the Polsky Center\'s programs, startups, and mission. The position employs a range of marketing strategies-leveraging new and existing technologies-to achieve the Center\'s goals for events and programs across a range of audiences. This includes University of Chicago alumni, students, faculty, staff, as well as community-based entrepreneurs and external partners. The role works in close collaboration with the Chicago Booth Entrepreneurial Programs team, the Polsky Deep Tech Ventures team, the Polsky Exchange, the Polsky Science and Technology Commercialization team, and other University of Chicago communicators across campus. Important components of this position include executing on best-in-class digital marketing communications, leveraging data and analytics to drive event and program goals, raising general awareness of the Polsky Center, and achieving larger business goals. This position will also work in collaboration with the team to develop dynamic visuals, print materials, and any other communications necessary to bring the Polsky Center brand to life consistently across various channels. Responsibilities Manages and deploys Polsky Center email marketing campaigns and audience-based newsletters related to specific programs, events, and other offerings (MailChimp and internal listservs). Monitors performance and key metrics to continuously improve messaging, engagement, and targeting to improve outcomes, such as open rates, click through rates, etc. Coordinates with other campus communicators, ecosystem partners, and others to ensure key information is included in external marketing campaigns. Champions new digital marketing initiatives to increase audience size for various newsletters. Maintains the Polsky Center\'s social media channels, including LinkedIn, X, and Instagram. Recommends, designs, and executes various socia media campaigns, including paid advertising, to support event registrations, audience development, awareness and engagement, sales and marketing, and other activities. Coordinates real-time coverage for both virtual and in-person events and programs, including photography and video as needed. Maintains the Polsky Center\'s website (WordPress) in collaboration with external vendors. Works with program managers to ensure timely updates to program pages, event calendars, and registration pages. Maintains brand consistency, including visual identity and voice, across all communications. Helps lead workshops and trainings for Polsky staff, faculty, startup teams, and other constituents who want to increase the effectiveness of their social media marketing efforts or who want to build a stronger company or personal presence on social media. Creates PowerPoints for the Polsky Center and play an active role in managing the Polsky Marketing Toolkit, ensuring participation and usage across the organization, and equipping team members with the most relevant talking points, slides, and presentations. Proposes and develops new strategies for Polsky Center\'s storytelling, including innovative ways to create and promote podcast episodes, original content, infograp