Digital Marketing Manager
: Job Details :

Rally House is a specialty retail store that carries all things local! We are looking for people who enjoy working for a growing organization, as we currently operate 250+ stores nationwide, with many more to come! You will enjoy an exclusive store discount when you join our team and receive continued development opportunities as we grow our company. We don't just provide jobs, we provide careers. Apply today and be part of our growth!Job DescriptionThe Digital Marketing Manager leads a team to support the digital marketing strategy and leads tactical operations to increase customer acquisition, enhance sales, identify additional sales channels, and attract traffic to the company website and stores. This role is responsible for developing and executing digital marketing campaigns that drive engagement, nurture customer journeys, and increase conversions for Rally House while also driving a cohesive content strategy. This position is both highly analytical and creative, with a thorough understanding of digital marketing best practices.Responsibilities- May include management of email, paid search, paid and organic social, display and content- Develop and execute a comprehensive digital strategy that aligns with the company's goals- Manage all marketing operational needs (ad hoc reporting, updating dashboards, setting up tracking, campaign optimizations, campaign build outs, etc.)- Monitor and analyze campaign performance metrics, and report on the effectiveness of campaigns- Identify trends and insights to optimize content strategies and improve ROI- Reviews marketplace trends, and best practices to optimize email marketing performance- Drive customer capture, both in-store and online- Design and implement A/B testing strategies to improve open rates, click-through rates, and overall performance.- Leads the development, curation, and deployment of compelling content to attract, engage and retain visitors and promote sales.- Partners with internal teams to maximize on-site and in-store traffic and revenue- Work collaboratively and cross-functionally to establish growth strategies and support for ongoing company efforts and initiatives- Support strong growth of stores and online with innovative campaigns- Drive vendor relationships, partnering to execute short-term and long-term strategies- Clearly communicate objectives, strategies, executions and results to all levels of leadershipSkills and KnowledgeEstablish Relations, Proficient computer skills in Microsoft Word, Excel, and Outlook, Strong analytical and problem-solving skills, Superior communication skills both written and verbal, that communicate clear, effective messagesQualificationsQualifications: Bachelor's degree required. Minimum three years professional experience in digital marketing and paid media (buying), with extensive experience in the following: Paid Search (Google/Bing), Paid Social (Facebook/Instagram, Pinterest, Twitter), Display, OTT, email marketing. One - three years supervisory experience preferred.Physical Requirements: Work is typically performed in an office but projects may sometimes take the employee to a non-standard workplace; Requires the ability to operate standard office equipment and keyboards; Must have ability to lift small and carry parcels, packages and other items up to 25lbs, and walk short distances. $75,000.00 - $110,000.00Annual