LOCATION: Remote - This is a home based, virtual position that operates within the hours of 8:30am-5:00pm EST. Vaya Health welcomes applications from NC, SC, GA, TN, VA, MD, and FL. Preference will be given to candidates that live in/or near Vaya's catchment area in North Carolina.GENERAL STATEMENT OF JOBUnder the direction of the Director of Marketing and Operations, the Digital Marketing Manager will develop and execute a marketing strategy that supports the Vaya brand and aligns with organizational and departmental goals and initiatives. They will be responsible for strategy and execution of digital marketing for all Vaya health entities. This includes, but is not limited to, websites (Vayahealth.com and Providers.Vayahealth.com), intranet and social media as well as digital and mobile outreach. This individual will have demonstrated experience in digital strategy development and execution, including website, programmatic, social media, display advertising, and SEO/SEM/PPC. They will also collaborate with various team members and other staff within the organization to ensure content is organized, accurate, and communicated in a way that members, recipients, and other audiences can understand. The Digital Marketing Manager will ensure all marketing communications align with the brand and that visitors to any Vaya digital property have a seamless user experience. Their focused expertise in marketing and analytics will be critical in achieving departmental and organizational goals.ESSENTIAL JOB FUNCTIONSMarketing:
- Develop and execute a comprehensive marketing strategy using Vaya's digital properties, social media channels, print materials, traditional advertising (TV, radio, billboards), SMS/text, and other marketing channels that aligns with Vaya's overall marketing objectives.
- Assimilate all marketing requirements from the North Carolina Department of Health and Human Services (NCDHHS) and ensure that Vaya marketing tactics are achieving desired goals and are in compliance with relevant regulations and contractual agreements.
- Monitor and analyze key performance metrics across owned channels, providing insights and recommendations to optimize campaigns and improve conversion rates.
- Maintain a strong focus on ethical, inclusive, and accessible marketing practices.
- Develop and oversee campaigns across digital touchpoints in support of brand objectives while ensuring a consistent and positive experience.
- Oversee the development and optimization of Vaya's website, ensuring a seamless user experience, effective information architecture, and strong conversion funnels.
- Collaborate with the Social Media and Marketing Coordinator on social media presence, developing strategies to increase engagement, grow the follower base, and drive traffic to owned channels.
- Define KPI's and translate overall digital success to NCDHHS and Vaya goals and report to leadership on a quarterly basis.
- Stay updated on industry trends, emerging technologies, and best practices in marketing, and propose innovative strategies to enhance our presence and public awareness.
Brand and Messaging:
- Ensure all marketing materials align with Vaya's authentic, person-centered brand and that they communicate the appropriate look, feel, and tone.
- Collaborate closely with cross-functional teams to align marketing initiatives with public relations, communications, community engagement, and overall brand messaging.
- Drive planning and processes for the development of content from key internal stakeholders within a set schedule and perform regular verification of content.
- Develop and execute multimedia and interactive features that can be used across multiple channels to amplify brand messaging and achieve positive outcomes.
- Identify and manage projects to add or enhance content on digital channels that increases relevance and engagement.
- Partner with communications and public relations staff to ensure that marketing communications content strengthens Vaya's brand visibility and awareness.
Supervisory:
- Lead marketing professionals, providing mentorship, guidance, and support to drive high performance and achieve Key Performance Indicators.
- Monitor the work of other team members contributing to marketing initiatives to guide alignment with overall goals and expectations.
- Actively manage any digital agency partners to execute website development, updates, and optimization
KNOWLEDGE OF JOB
- Strong understanding of marketing principles, best practices, and emerging trends across multiple channels, including digital, social media, print, traditional advertising (TV, radio, billboards), SMS/text, and others.
- Demonstrated success in developing and implementing effective owned channel strategies that drive brand visibility and engagement.
- Significant technical expertise with developing and maintaining a website from the UX perspective. High proficiency with WordPress, web analytics tools, and social media management tools.
- A deep understanding of SEO principles, including keyword research, on-page optimization, technical SEO, and backlink strategies.
- Strong writing skills that adhere to the AP Stylebook writing standard.
- Excellent analytical skills, with the ability to analyze data, derive insights and make data-driven decisions to optimize campaigns and drive ROI.
- Strong supervisory abilities, with experience managing and developing high-performing individuals.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams and external partners, across different levels of seniority and business functions.
- High attention to detail and ability to connect content/messaging across multiple platforms and channels for consistency.
- Proactive mindset, with a strong ability to prioritize tasks and meet deadlines.
- Up-to-date knowledge of relevant regulations and compliance requirements in digital marketing.
- Operates independently and efficiently to manage multiple projects and deadlines simultaneously, without sacrificing quality.
- Comfort and ability to manage ambiguity in a fast-paced environment.
QUALIFICATIONS & CREDENTIALING REQUIREMENTS Bachelor's degree in marketing, business, journalism, communications, or a related field required.
- Minimum five years' experience in marketing with a heavy emphasis on digital/web expertise regarding the user experience.
Preferred Work Experience:
- At least three years' experience in a healthcare environment is preferred.
- Experience in heavily regulated industries and environments with multiple stakeholders/audiences is preferred.
PHYSICAL REQUIREMENTS
- Close visual acuity to perform activities such as preparation and analysis of documents; viewing a computer terminal; and extensive reading.
- Physical activity in this position includes crouching, reaching, walking, talking, hearing and repetitive motion of hands, wrists and fingers.
- Sedentary work with lifting requirements up to 10 pounds, sitting for extended periods of time.
- Mental concentration is required in all aspects of work.
RESIDENCY REQUIREMENT: The person in this role must live in NC, SC, GA, TN, VA, MD, or FL. Preference will be given to candidates that live in/or near Vaya's catchment area.SALARY: Depending on qualifications & experience of candidate. This position is exempt and is not eligible for overtime compensation.DEADLINE FOR APPLICATION: Open until filledAPPLY: Vaya Health accepts online applications in our Career Center, please visit Vaya Health is an equal opportunity employer.