Natural Cycles° is a leading women's health company that developed the world's first birth control app, used by millions globally. We are a fast growing startup, and we promote an international working environment filled with smart and ambitious colleagues based in Stockholm, Geneva, New York, and remotely. Our mission is to pioneer women's health through research and passion, empowering every woman with the knowledge she needs to take charge of her health. We are seeking a skilled and motivated Digital Marketing Specialist with a minimum of two years of hands-on experience in paid advertising and a strong proficiency in Excel. The ideal candidate will be responsible for managing and optimizing our paid social advertising campaigns, analyzing performance metrics, and utilizing data to drive strategic decisions. What you will be doing:
- Paid Social Ads Management: Develop, implement, and manage paid social advertising campaigns.
- Creative development: Create compelling ad copy and visuals, set up targeting, and monitor campaign performance to ensure optimal results. This position will be responsible for the creative strategy for their managed platforms.
- Performance Analysis: Utilize Excel to track and analyze key performance metrics. Prepare detailed reports and provide actionable insights to improve campaign effectiveness.
- Data-Driven Decision Making: Leverage data to make informed recommendations for optimizing ad spend and improving ROI. Identify trends and adjust strategies accordingly.
- Campaign Optimization: Continuously A|B test and optimize ad creatives, audiences, and bidding strategies to maximize campaign performance.
- Budget Management: Monitor and manage ad budgets to ensure efficient allocation of resources and adherence to financial targets.
- Collaboration: Work closely with the broader marketing team to align paid social ad strategies with overall marketing goals and objectives. Share insights and collaborate on integrated campaigns.
- Stay Updated: Keep up to date with the latest trends, tools, and best practices in digital marketing and paid social advertising to ensure our strategies are current and effective.
What skills and experience we think you have:
- Experience: Minimum of 2 years of experience in digital marketing, with a focus on paid social ads.
- Technical Skills: Proficiency in hands-on paid social ads management and Microsoft Excel. Ability to create and analyze pivot tables, charts, and complex formulas.
- Analytical Skills: Strong analytical skills with the ability to interpret data, generate insights, and make data-driven decisions.
- Creativity: Demonstrated ability to create engaging and effective ad content.
- Communication: Excellent written and verbal communication skills.
- Organizational Skills: Strong organizational skills with the ability to manage multiple campaigns and projects simultaneously.
- Education: Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
What we offer
- Competitive salary and benefits package
- Opportunities for professional growth and development
- A collaborative and supportive work environment
- Flexibility with remote work options
Sounds interesting? If you want to be part of a successful team, we encourage you to apply for this position as soon as possible. We look forward to hearing from you! How to apply To apply, just upload your CV and answer the questions on the application form. Keep in mind that we can't accept applications through email because of GDPR, and only applications submitted via the career site (and in English) will be considered. At Natural Cycles we value diversity and inclusion because we know that teams with people from different backgrounds and experiences are stronger. We welcome candidates from all walks of life and are committed to creating an inclusive environment for all employees and candidates. While most offers will be closer to the starting range, successful candidates' pay will be determined based on job-related skills, experience, qualifications, work location, internal peer equity, and market conditions. These ranges may be modified in the future. Department Marketing Role Brand & Communication Locations New York City Remote status Fully Remote