Location: New Berlin,WI, USA
Digital Marketing Specialist At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions. Write the next chapter of your ABB story. This position reports to Director of Marketing & Communications Your role and responsibilities We are looking for a Digital Marketing Specialist who is passionate about leveraging digital platforms and technologies to drive business growth. The ideal candidate will have experience executing, monitoring, and adjusting digital marketing strategies to support broader marketing objectives and enhance our customers' experience. This role entails tracking, reporting, and continuously improving traffic, engagement, audience growth, and conversion rates through online channels. Additionally, collaboration with cross-functional teams, such as sales, product management, and marketing team members is essential to ensure success and alignment with overall business objectives. You will be mainly accountable for: •Develop and Execute Email Campaigns: Create engaging and nurturing email marketing campaigns, analyze performance metrics to optimize results, and implement segmentation and personalization strategies. •Implement Marketing Automation Strategy: Develop and execute the company's marketing automation strategy in alignment with business objectives while identifying opportunities to improve efficiency and effectiveness. •Manage Marketing Platforms: Oversee and manage platforms like Pardot, Marketing Cloud Account Engagement, HootSuite, Interlynx, and SFDC, ensuring proper setup, integration, and data integrity. •Execute and Optimize Campaigns: Develop an omnichannel approach to campaigns utilizing ABM techniques, SEO/PPC, email drip campaigns, lead nurturing sequences, and triggered responses, using dynamic content and personalization to boost engagement. •Lead Management and Collaboration: Implement lead scoring and segmentation to prioritize and qualify leads, collaborate with sales teams for seamless handoff and follow-up, and manage list acquisition, behavior-based segmentation, email deliverability, database hygiene, and GDPR compliance. •Data Analysis and Continuous Improvement: Monitor and analyze marketing automation performance metrics, make data-driven decisions to improve campaign effectiveness, conduct A/B and multivariate testing to optimize workflows, and serve as the go to resource for marketing automation related inquires/troubleshooting. The work model for the role is: Hybrid #LI-Hybrid Qualifications for the role