Insight Global is looking for an Email Marketing Specialist in the San Antonio, TX area. The Email Marketing Specialist will be helping the client's B2C efforts in regard to email campaigning and marketing. They will be creating targeted emails to the client's current members and following the email lifecycle journey. The candidate will be joining a team of 3, focusing on the creative part of email marketing while their counterpart will be focused on data. They will be focused on email marketing, making up 50-60% of their time.
Must Haves:
- 3+ years' experience in email marketing
- Understanding of email marketing compliance such as CAN-SPAM and/or ADA
- Prior experience working with Salesforce Marketing Cloud – data warehousing, querying, audience segmenting, and audience builds
- Understanding of email marketing strategy such as lifecycle journeys, lead generation
- Reporting and data analysis experience
- Exposure to using HTML and CSS for email design – salesforce has allowed for plug and play so in depth knowledge is not necessary
Plusses:
- Salesforce Data Cloud – data warehousing, querying, and audience segmenting
- Experience with SQL to query and analyze data