Location: Piscataway,NJ, USA
Job Title: Digital Marketing Specialist, Lead Generation
Location: Hybrid – Piscataway, NJ
Duration: 3-6 Months
Description
Job Summary:
This long-term temporary position is responsible for the creation and implementation of lead generating marketing campaigns to promote Customer digital subscription products a. Following the strategy developed by the Senior Demand Generation Marketing Manager, this position must generate demand for Customer products by developing high impact lead generation and social media programs to help Customer meet revenue goals. It coordinates the complete campaign cycle including concept, copy development, design, list development, scheduling, deployment and eventually reporting on results. This role reports to the Senior Demand Generation Marketing Manager.
This position is full-time, with a possibility of hybrid remote work arrangements (telecommuting multiple days a week).
Key Responsibilities:
Specific duties include but are not limited to:
Campaign development and deployment (under guidance of Demand Gen team).
Includes monthly leadgen template campaigns, product promotions, webinar invitations, tradeshow campaigns, and more
Proofreading and copy writing
Social media promotions (organic and paid promotion) and reporting
List management: List pulling, development and clean-up
Digital Advertising: ad development and placement
CRM database maintenance
Lead Management: Coordinate leads and route to appropriate representatives for follow-up
Cleanup and importing of tradeshow leads
Website maintenance including product page updates, blogs, web forms and registration forms
Assist with QA of marketing sites
Launching and updating campaign project requests
Manage and update Marketing Calendar and Media plan
Pull monthly reports and monitor analytic dashboards
Complete other ad hoc special projects as requested by manager
Qualifications
Education and Experience:
The ideal candidate for this position is proactive and able to work well both independently and within a team in a continually changing environment.
Bachelors degree in Marketing, other related business field or equivalent experience.
1-2 years experience developing skills outlined above, preferably in a B2B marketing or sales environment.
Experience with Email marketing and email campaign software a must. Marketing automation tool experience such as Marketo preferred
Copywriting/proofreading experience
Strong attention to detail required
Experience with CRM/ Salesforce.com preferred
Knowledge of HTML and Wordpress a plus
Experience with Google Analytics and Adwords
Experience with Tableau desirable
Social media marketing experience very desirable
Excellent written and verbal communication skills
Strong organizational skills, ability to multitask and prioritize
Proficiency in Microsoft Suite: Word, Excel, PowerPoint etc